From Dan’s original Inner Circle came Glazer-Kennedy Insider’s Circle, built to THE shining city on the hill
of the entire info-marketing world, the birthplace of and launching pad for hundreds of niche-directed and subculture-directed info-businesses and industry-specific thought-leaders, even the launch pad for Infusionsoft and best platform for countless other vendors. All told, it has literally made
many millionaires and multi-millionaires, and fueled great businesses likeKeith and Travis Lee’s 3-D Mail Results, ShaunBuck’s NewsletterPro, even Adam Witty’s AdvantagePublishing. This, of course, continues now, in yet another managed evolutionary phase. Under Bill’s captainship, the business, its membership, and its leading of the field multiplied 10-fold.
Glazer-Kennedy had to navigate a sea-change in new customer/member acquisition, maturing from near total dependence on Dan’s speaking to a sophisticated matrix of direct offline and online marketing, full-scale use of online media, affiliate marketing, staging major promotional events, physical and tele-seminars (those attended by as many as thousands), and more.
This has not just been a business – but a Movement, changing the way business is conducted across hundreds of product, service and profession categories ,introducing Magnetic Marketing®….Info-FIRST Marketing… Direct Marketing for Non-Direct Marketing Businesses…...and Outrageous Advertising….into place after place after place where the established, entrenched way of doing things stood in firm ,entrenched opposition. Having to change settled minds, long-standing habits, ingrained belief systems in order to get and keep customers is not the easiest path, yet it is concealed inside far more exceptionally successful enterprises than most people are aware of.
This behind-scenes, candid, UN-scripted discussion will cover many issues every info-marketer but also every entrepreneur faces or will face with their own business development, including change management without losing the essence of a business, “diversity= stability” applied to marketing, ability of a business to be personality driven without it restricting its growth or even its equity value….all the way to sale and exit situations. Although not partners by legal structure of their arrangement, Bill and Dan effectively functioned as successful partners –and that alone is not a common thing.You can count such tandems that go any significant distance on two hands with fingers left over. “HOW WE DID IT” encompasses the successful development of a great business, the management of an incredibly productive working relationship, and the practical application of the #1 Zig Ziglar principle: “Help enough other people get what they want and automatically, unavoidably get everything you want.”
DO NOT MISS THE ONE-TIMEONLY “CONFESSIONAL”
AND REVELATORY DISCUSSION!