IN 1954, the year Dan Kennedy was born, the ultra-thin TV was
and in 1964, GE scientists had working
models. The home TV console the size of a Buick was
already a Dead Man Walking….although it took a while
for flat-screens to make it into homes. Almost every
technology replacement follows a similar arc. Today,
Info-FIRST Marketing is aided and advanced by more
media/tech than you can shake a selfie-stick at, making
Info-FIRST more do-able, more affordable AND
than ever before.
Info-FIRST has roots all the way back in the 1900’s, more
than a century ago. Dan Kennedy began promulgating it as a “new
way” to advertise in the 1970’s, some 45 to 50 years ago.
It is more popular than ever, yet still largely a ‘best
kept secret’, seen at work in hundreds of categories of
business – yet not understood by most who see it. You
can still BE FIRST with Info-FIRST! We were the first
family on our street to have COLOR TV, via one of the
mile long consoles. Why not be the first – maybe the only
– “master of” Info-FIRST in your competitive environment?