Did Ken invent the internet?
and neither did Al Gore as he once
claimed. But it can be argued that Ken
invented ‘internet marketing.’
He hosted THE FIRST SEMINAR
EVER on the internet’s commercial
potential as marketing media, in
1994, with the then 23-year-old
co-founder of Netscape, Marc
Andreesen, as the featured speaker.
Andreesen is one of the top venture
capitalists focused on internet startups
to this day. Ken’s first book on
internet marketing, THE INTERNET
BUSINESS MANUAL, was the first book of its kind published in Japan, and
for many years Ken served as strategic
advisor to NEC, the IBM of Japan, on
internet matters. TIME MAGAZINE
credited Ken with measurement and
management of click-through, the metric
that is the foundation of both Google
and Facebook. He is an icon.
His legendary SYSTEM SEMINAR,
begun in 1992, occasionally still
conducted today, birthed or raised
many, many of the ‘Names You Know’
of internet marketing leaders, and some
even give Ken credit! Truth is, three
generations of internet “kings and queens”
owe their very existence to Ken.