[Growth Summit 2019 Day 2 Recap] You won’t believe what happened…

By: Adam Witty on: October 26th, 2019 No Comments

Yesterday at day 2 of Growth Summit was an absolute first for me…and hopefully a last too…

I was the last speaker to take the stage just before lunch. I had just started sharing the 6 Renegade Millionaire success habits I implemented that I felt made a difference in my business. 

I’d only just made it through my first habit –which is Renegade Millionaires create businesses with enterprise value. 

I shared the five sources of power in your business and how I ask the question before adding something to my business, “Does this add to the enterprise value?” (By the way, if the answer is no, I don’t do it.) 

I had some pretty great slides I was showing on the screen when all of a sudden…

The power went out! 

No lights. No microphone. None of those terrific slides I’d prepared. No teleprompter. 

Turns out not only was the power out in the entire hotel, but the power was also out for the whole area. 

I continued my presentation and got the other five Renegade Millionaire habits delivered, but it wasn’t something I’d like to repeat! 

Here are the other five habits for you: 

  1. Renegade Millionaires are known for something that people will pay a lot of money for…

  2. Renegade Millionaires have a plan. They spend as much time thinking and planning as they do executing…

  3. Renegade Millionaires are always thinking about future bank…

  4. Renegade Millionaires work on themselves. Dan Kennedy says far too many small business owners work hard on their business rather than investing in themselves. The more you invest in yourself, the more you will be a better leader. 

  5. Renegade Millionaires have coaches, mentors, and peer groups.

Do you have these six habits in your business? These are what I consider the most important 6 habits that will make or break you in the next 12 months.

The power did come back on…after I was done with my presentation! 

We also heard from Brian Kurtz who shared his tribute to Dan Kennedy along with how and why to overdeliver. He gave 22 ways to overdeliver in business and 11 ways to overdeliver in your personal life. Here are just a few highlights:

  • Customers refund transactions, not relationships. He pointed out that not everything in business and life is a revenue event; but everything is a relationship event. 

  • Learn the rules like a pro, so you can break them like an artist. 

  • Surround yourself with smart people. If you are the smartest person in the room, you are in the wrong room. 

  • Give the customer more than they ever expected. And then “overdeliver” some more.

Rusty Shelton and Caroline Nuttall talked about how to get publicity for yourself. A big idea shared here is what to do when you get an interview…

Rusty said that interactive lead magnets such as a quiz or assessment has a 4 to 1 conversion vs. static content such as a book. 

Caroline added that when you get an opportunity to be interviewed by the media it is so important to lean into what makes you unique and whatever you do…DON’T be vanilla. Be chocolate with sprinkles. 

Members were able to choose from a variety of break-out sessions today too. 

Travis Lee showed attendees how to grow your business with a set it and forget Direct Mail campaigns that are designed to attract and convert more leads. 

After revealing that Dan Kennedy found a common denominator for businesses that are struggling or failing is the absence of direct mail, Travis gave a detailed plan for exactly how you can automate your direct mail to make it easier for business owners. 

The key he said is to find a mailing list that can be replenished on a daily/weekly/monthly basis. 

Darcy Juarez delivered a detailed roadmap on the fast-track to starting an information marketing business. The million-dollar questions for you to ponder on what could be a great information marketing business opportunity for you are: 

  • What are you doing in your business that your competitors are not? Cannot? Or will not? Or is it proprietary to you?

  • What do you have that others don’t?

  • What are you really good at? 

  • What are your prospects not good at that causes their pain? And are they in enough pain to pay for a solution?

After she gave the information marketing formula, Darcy did a second session where she had a panel of legendary Members who shared their info-marketing lessons learned at the feet of the master, Dan Kennedy. 

Andrew Lock, who is always a favorite at events, gave members a powerful plan for delivering a Walt Disney inspired customer experience. 

A key point Andrew made that should not be ignored is this: “If your business is focused on transactions, you’re in danger of going extinct. You MUST offer a memorable experience.” 

Andrew made a strong case for this and demonstrated how Disney dominates the field because they saw that society was trending toward experience. He gave examples on how any business, even the most mundane, could create a WOW experience for their customers. 

Lexi Later showed our members how to OUTSMART the competition rather than outspend them through audience targeting and segmentation. 

And Doug Johnson shared secrets from behind the Salesforce Cloud: How to build your very own outbound sales machine to generate opportunities that you otherwise would not have had. 

We wrapped up the learning portion of the day when I interviewed longtime Legendary member Steve Adams. By implementing everything Dan Kennedy taught him, Steve built his pet store business to 44 stores and $100 Million Dollars before exiting. He shared not only how he did it but was transparent and generous in answering audience questions. 

Diamond Members headed to Broncos Mile High Stadium for a fun evening where we received private tours of the stadium, dinner, networking, and drinks. 

There was so much more that I wish you could have been there to see, hear and experience it all! 

Looking forward to another great day in Denver today!

PS: If you’d like to register for next year’s Growth Summit and join in on all the fun you missed, give us a call at (800) 871-0147 or email growth@nobsinnercircle.com today!

ABOUT THE AUTHOR:

Adam Witty is the Founder and CEO of Advantage|ForbesBooks. What began in the spare bedroom of his home is now an international media company with over 3700 Members in 50 US states and 25 countries. The Advantage Family includes Advantage|ForbesBooks, one of the largest independent business book publishers in the world; Authority Institute, a thought leadership marketing agency for business leaders; News & Experts, a PR + media company providing guaranteed national media to top business leaders; No B.S. Inner Circle, a marketing and business growth education community founded by marketing legend Dan Kennedy; and The Oxford Center for Entrepreneurs, helping $5-10M companies grow to $50-100M. Adam has authored 7 books including "Authority Marketing," "Lead The Field," and "Book The Business: How to Make Big Money With Your Book Without Even Selling a Single Copy." In 2016, Advantage launched a historic partnership with Forbes, one of the most iconic business media companies in the world with 94 million monthly readers to create ForbesBooks, a book publisher for top business leaders. Adam is a speaker on business growth strategies for entrepreneurs. He has been featured in Investors Business Daily, The Wall Street Journal, and on ABC and Fox. Adam also serves on the Board of Directors of Youth Entrepreneurship South Carolina (YEScarolina) and serve as Chairman of Clemson University's Spiro Institute for Entrepreneurial Leadership. He is a pilot, Eagle Scout, and member of EO, YPO, and Tiger21. Adam's company has been named to the Inc. 500/5000 list and the Best Places to Work in South Carolina list for 7 of the 8 past years. In 2011 he was named to the Inc. Magazine "30 Under 30" list of America's coolest young entrepreneurs.

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