Know Who You Are…and You Will “Get It”

By: Dan Kennedy on: December 11th, 2009 10 Comments

And its not just knowing who “you are”…or who your small business is..but its knowing who your “customers are”. You’ll enjoy this summary of a story I read in the Wall Street Journal of a guy who “gets it”. Makes a great small business marketing lesson that everyone should read. In a ski resort town frequented by the affluent, 42-year-old Ed Mumm invested $500,000.00 in creating a giant sandbox and stocking it with bulldozers, earth-movers[…]