Posts Tagged ‘The Job of Selling’

The Number #1 Job of Selling

By: Dan Kennedy on: February 13th, 2015 9 Comments

When it comes to the task of selling, many miss the mark on what’s truly Job #1. To do so is to court disaster. A key foundational element is absolute clarity on what your job is if you are engaged in selling. And most people, I think, are not really clear about what that job is and here’s some of the ways they’re not clear. FIRST:  Having Moral Ambiguity About Selling One is moral ambiguity.[…]