Posts Tagged ‘small business’

Death and Creative Small Business Marketing Strategies

By: Dan Kennedy on: October 19th, 2009 3 Comments

IT AIN’T YOUR GRAND-DAD’S FUNERAL. SIX FEET UNDER, NOT THE ONLY OPTION. I’ve done some consulting work in the funeral industry, spoke at a national convention, and, while most are mired in the past, with very traditional, somber products and small business marketing strategies, there is growing movement of innovation and daring. For example, “theme funerals” with themes like golf, NASCAR are happening; caskets sporting college logos and colors, NASCAR personalities, Gene Simmons markets a[…]


A “New” Small Business Marketing Rules

By: Dan Kennedy on: October 16th, 2009 10 Comments

In the 1950’s, “credibility” was THE critical factor in advertising, and integrally, inextricably linked to being believed. In the 1990’s, they became distinctly separate component parts of an advertising or sales story, and it became possible to function with zero credibility if you had sufficient believability. In the new millennium, believability takes precedence (except for customers over age 55 or 60.) I’ve been talking about this quite a bit for the last 10 years or[…]


Small Business Marketing Tip: Capitalize on the Tumbsuckers

By: Dan Kennedy on: October 15th, 2009 10 Comments

The Today Show featured a story on “mother-daughter bonding boot camp”, a group therapy business, where mother-daughter pairs pay to go and share stories, light candles, play games and work out their angst with 100 or so other mother-daughter pairs. Seriously. The last night they roast marshmallows; the final morning they light candles and say one meaningful word to each other. The same day CNN carried a story about the newest, most pathetic trend: parents,[…]


Avoid the “Monkey See, Monkey Do” Mentality in Your Small Business Marketing

By: Dan Kennedy on: October 8th, 2009 17 Comments

For years I’ve puzzled over – and never cease puzzling over – how people can have ‘the ways of success’ shown to them, visible to their naked eye, even pushed into their faces, and be told the principles behind what they are seeing, and still not copycat it, not do it, or even perversely do the opposite. I’m a very open book – and I answer just about any and every question asked of me.[…]


How to Get 500 Free Leads from Facebook with 1 Hour of Work

By: Brian Horn on: October 7th, 2009 48 Comments

GUEST POST FROM BRIAN HORN One of the most powerful ways to build a Facebook Group or Fan Page size is virally. Whenever someone joins your Group, all their Friends will see that on their Wall. The problem for us, as business owners, is that most people will not rush to join a business’s Group or Fan Page (especially if they are not familiar with you or your business). So how can you use the[…]


Is Dan Kennedy Anti-Brand? The Surprising Answer

By: Dan Kennedy on: September 21st, 2009 15 Comments

This post, I’ll address a question I get confronted with a lot, about “branding” – the tough guys pointing out that I rail against branding yet obviously engage in brand-building myself. Actually I’m not “anti-brand” at all, and as you can observe, have diligently turned myself into a personality brand (go ahead, Google ‘Dan Kennedy’ and see what turns up. Be sure you’ve packed a lunch. You’ll be there a while.), and have “NO B.S.”[…]


Do You Suffer from Frequent or Persistent Anxiety?

By: Dan Kennedy on: September 10th, 2009 8 Comments

David and Lucinda Basset, long-ago clients, have made millions by asking that question. It has broader appeal than you might think, because, it turns out, just about everybody is anxious and nervous and on edge about all sorts of things. The media makes part of its living by hyping various “terrors” in order to keep us tuning in to the news programs – consider: Y2K; anthrax; bird flu; how terrorists could poison our water supply;[…]


How To Get The Really BIG “Super Affiliates” Lining Up To Sell Your Product

By: Dan Kennedy on: August 25th, 2009 4 Comments

I’m going to share with you how to cultivate those powerhouse affiliates who will have a massive impact on your bottom line. I’m talking about… …Super affiliates! Super affiliates typically either control a great deal of traffic (or know how to) and/or have a sustainable mailing list. You probably already know who they are. Start thinking of your dream list of people who could promote your product or service – those are the guys or[…]


How to Use Two Simple Words to Immediately Get More Money Out of Every Customer

By: Bill Glazer on: August 22nd, 2009 6 Comments

What small business marketing technique, that is only two simple words, can get you more money? It’s simply…saying “Thank you”. I bet you might be thinking, “Saying thank you to our customers for their business is not any big secret. What are you trying to pull here?” Ah…just hold your horses and I think you’ll see how wonderful this technique can be. Most people will make some kind of thank you gesture to their clients[…]


Don’t Let Your Small Business Own You

By: Dan Kennedy on: August 9th, 2009 4 Comments

It’s ironic that in order to get what you really want from owning your own company — wealth, security, freedom, for example — You must do the most unnatural, difficult thing for a small business owner; you must systematically reduce the dependency of the business on you. Don’t overlook this. This is the secret to becoming financially independent through entrepreneurship. Most entrepreneurs have no understanding of this and give it very little thought until it’s[…]