Posts Tagged ‘ron legrand’

Before You Choose Behavior, Choose Its Purpose

By: Dan Kennedy on: December 8th, 2009 1 Comment

Our dog’s favorite activity is stealing crumpled wads of paper from my waste baskets and racing around the office with them, tearing them up into little tiny pieces spread from north to south. She is a shredder with no receptacle. She is an interesting dog in many respects. Notably her fierce independence. She will play with a crumpled ball of paper thrown for her but she prefers picking one out, standing onhind legs, and taking[…]


How Gene Simmons Can Put Your Small Business Marketing On Autopilot

By: Bill Glazer on: September 17th, 2009 9 Comments

Celebrity P-O-W-E-R! I first learned about the power of celebrity from Dan, but I really didn’t fully embrace it until I saw it with my own eyes. Dan has often used his client, Guthy-Renker, as an example of how they have become the ‘top dog’ in the infomercial world by using famous celebrities such as Victoria Principal, Jessica Simpson, and Sean John (a.k.a. P-Diddy). Why is a celebrity so powerful? Think about it. What happens[…]


Use the News to Market Your Small Business

By: Dan Kennedy on: July 9th, 2009 3 Comments

WHEN WILL NEXT GIANT METEORITE STRIKE EARTH AND CAUSE MASS EXTINCTION? There are actually people worrying about this sort of thing. According to the article from USA TODAY, the last bash was about 250 million years ago. Apparently this is cyclical, so, according to this article, in another 50 or 100 million years, you may not want to be standing in the middle of Australia. Make a note of that on the calendar in your[…]