Posts Tagged ‘powerful price positioning’

Are You Making A Similar Mistake With Your Business As You Do With Your Mom?

By: Dan Kennedy on: February 5th, 2015 1 Comment

In honor of Mother’s Day, Jimmy Kimmel did a funny segment a week or so ago… He asked moms to share one shocking thing that their kids didn’t know about them. Moms revealed such things as how they mud wrestled naked in high school and entered and won a hot legs contest… Jimmy said the reason for asking the question was because a lot of people operate under the illusion that their mothers were never[…]


What Business Owners Don’t Know About Price…..

By: Dan Kennedy on: May 17th, 2014 20 Comments

…would fill a shelf full of books. For starters, they do not understand how elastic price is. Only a small percentage of buyers of anything make a small percentage of their decisions sole or predominately based on cheapest price. If more did, the Yugo’d be the car you see on the road most; no clothing store would exist but Wal-Mart.  One of my favorite stories has to do with a client in the business of[…]