Posts Tagged ‘polar bears’

The Greatest Strategy So Few Small Business Marketers Are Willing To Use

By: Dan Kennedy on: October 26th, 2009 4 Comments

Never discouraged by futility or resistance, I continue to teach and preach the profound advantage available only through precise message to market match. And I have another instructive example. The big sporting goods, hunting, fishing, camping and apparel company ORVIS offers its customer mailing list with ethnic and religious selects, so you can obtain only the Jewish or Catholic or Muslim or Hindu buyers, or only the Asian or African-American or British or Irish or[…]


What Scares Us? What Scares You?

By: Dan Kennedy on: October 9th, 2009 13 Comments

These are two actual news stories reported one right after the other, given nearly equal emphasis in CNN. The first, lead story given the greatest emphasis is that polar bears’ testicles may be shrinking, somehow in response to global warming. Presumably Gore has been wandering around the North Pole with a ruler and a bag of bear treats, documenting this alarming phenomenon. I’m not sure why it’s alarming to anybody other than polar bears. The[…]