Posts Tagged ‘neil strauss’

Using Sex in Small Business Marketing

By: Dan Kennedy on: October 22nd, 2009 5 Comments

Sex in small business marketing has long, long been used, for a wide variety of products, appealing to men, and to women. It can be subtle “ like Cadillac’s woman driver: the question slyly asked by the sexy woman: when you turn your car on, does it return the favor? …overt “ think after-shave ads.humorous “ people my age remember football star Joe Namath in pantyhose. …branding “ think Playboy, think GoDaddy’s Super Bowl commercials…think[…]