Posts Tagged ‘money’

Smart-Bomb Selling: Use Information Technology to Home In on Hot Prospects

By: Dan Kennedy on: July 9th, 2009 5 Comments

By Duncan Maxwell Anderson From Success Magazine DAN KENNEDY says he’s found a way to multiply your closing ratio in face-to-face selling: Instead of carpet-bombing the universe of possible prospects with telephone calls trying to get an appointment, use the techniques of direct-response advertising. Generate a response from those who already need your product. Then home in like a cruise missile for the close. Kennedy, president of Empire Communications Corp. in Phoenix, uses direct response[…]