Posts Tagged ‘mailing’

The Power of Dimensional Mail in Small Business Marketing

By: Dan Kennedy on: August 6th, 2009 10 Comments

But why does dimensional mail work? Why does it increase response? Well I’m convinced that the simple reason is because it adds a bit of intrigue to the mailing, which allows it to overcome the toughest task in small business marketing…getting your mail piece opened….getting your mail piece opened FIRST….and getting your mail piece read! I’m also convinced that the importance of using dimensional mail is rising due to the increased competition in the mailbox.[…]