Posts Tagged ‘definite purpose’

Checklist for Becoming an Innovative Small Business Marketer

By: Dan Kennedy on: January 5th, 2010 7 Comments

When clients retain me as a marketing consultant they’re actually paying for two basic things, experience and innovation. Experience can be gained in only two ways, through your own situations or by reading and hearing about other situations. Innovation though is a method of thinking. The first thinking that I do when facing most small business marketing situations is to run through the same fundamental principles of success that govern all aspects of business. One[…]