Words matter. One of the things many people wonder about is what I do that can possibly justify fees of $18,800 to (more commonly) $100,000 to write an ad, sales letter campaign, video script, TV call to action, etc. The answer is simply that “words matter” and I’ve gotten good at picking and combining words that sell. I have a little, internal alarm bell that goes off when I hear or see “turn off words”[…]
READ MOREStill The Best “Big Darn Secret” I Use To Make Serious Money
Three Tools I Use To Protect The Only Asset That Can’t Ever Be Replaced
Customers: replaceable. Money: replaceable. The ONLY thing you can’t replace is the minute you just used. It’s gone. Gone forever. You cannot ever get it back. It can’t be replenished or replaced. Time should be a top priority. How are you spending yours? Are you spending it the way you want? Are you getting everything done and able to enjoy doing the things you love to do? It is not uncommon for a client or[…]
READ MOREWhat Disney V.I.P. Treatment Can Teach You About Email Marketing
As a fan of Disney, I think one of the greatest services they offer is a VIP guided tour. This allows you to do things such as skip to the front of the line, get led in through secret back doors, and basically do more in one day (and in great style) than most may ever imagine. It’s a premium service so as you can imagine, there are people who say the price is exorbitant.[…]
READ MOREThe Olympic Formula Of A GKIC Champion
With the Summer Olympics quickly approaching, there are a lot of stories about how different athletes are making their way to this prestigious event. Some stories have to do with overcoming challenges. And some are, well a bit more unusual… But the point is that people do all sorts of things in pursuit of success. And like the Olympics, in any business, there is rarely one answer, solution or stopgap measure that can make a[…]
READ MORESix Ways To Grow Your Business FAST
Today, I’d like to give you 6 ways to help you meet your business goals and help you grow your business fast. Get focused on your target market. A lot of businesses waste a ton of money on advertising because they haven’t spent enough time choosing the right market for their product and services. Get clear about who your audience is. Once you do this, you’ll cut your waste to zero and start getting maximum[…]
READ MOREFive Things To Heat Up Your Spring Profits
Ah spring! For most GKIC people, spring can never come soon enough. While listening to a recent weather forecast they mentioned spring was off to a warm start in some places even though “winter” storms continued to linger in others, I couldn’t help but think about the similarity to business forecasts. Some businesses are off to a great start. Their spring looks to be profitable and right on target with their goals. Some are still[…]
READ MOREFive Business Habits You Should Drop Today
If you are spending hours working on your business and not getting the results you want, you may have a “business habit” or two that needs dropped. Here are five habits to ditch that will help you grow your business and profits—not to mention reduce the amount of time you spend on your business. 1. Churning and burning. Yes, you want to attract new customers, clients, and patients, but if you are only focused on[…]
READ MOREHand Drawn Sketch That’s Worth Ten’s of Thousands…To You!
While I’m certainly not artist in the traditional sense, I have created masterpieces that have brought in ten’s and even hundreds of thousands of dollars. The more important thing is, the masterpiece I’m about to share, can be worth ten’s (or hundreds in the right hands) of thousands to you as well! This little sketch is something I call “The Ultimate Marketing Machine”. Let me ‘splain. While it may not look like much at first[…]
READ MOREDo’s & Don’ts To Make Your Business Hot…And Keep It Hot All Year Round
If you are like a lot of business owners I meet, you have some procedures in place to attract customers. You may or may not have some follow-up in place. And because often things are cyclical—you work on getting leads, then switch to trying to convert them. Then switch back to focusing on getting leads again. A lot of it is manually done. And because you are missing some of the pieces sometimes things fall[…]
READ MOREThe Fallacy That Holds You Back
I’ve heard it said dozens of times by dozens of “Guru’s” and it’s complete and utter crap. They say it to try and be motivating, but in reality they are damaging one person after the next, and instead of helping you to make more money, the only one lining their pockets are them. Well I’m here not only to expose the lie, but also to show you the truth…and while the lie may sound good[…]
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