Posts Tagged ‘customer retention’

Want Customers For Life? 3 Things You MUST Do

By: Dan Kennedy on: April 23rd, 2016 7 Comments

Fortunately, early on I realized that a business’s most important asset is its customers. When you get them, by God don’t let them slip away. I also learned early on that you will not keep them for life based on the value of what you are selling. Sure you’ll keep them for maybe a couple of years, but value alone won’t keep them hanging around. If you look around the room at any one of[…]


How To Keep Your Customers From Using The Competition

By: Dan Kennedy on: March 9th, 2010 6 Comments

Yesterday I wrote about how important first impressions were to customer relations. Now, I’d like to turn our attention to what you can do to foster customer retention. Later in the game the customer relations process evolves into follow-up and follow-through. How would you react if… … you got a call from your car dealer service manager a week after having some repairs done just to make sure everything is okay? …you got a call[…]