Posts Tagged ‘business marketing strategies’

Key Ingredients for Successful Direct Response Copy

By: Dan Kennedy on: May 29th, 2015 2 Comments

I’ve often been asked how I can justify charging $18,800 a day as a marketing consultant or up to $100,000 to write a sales letter, ad campaign, video script, etc. That’s easy. Words matter. And I’ve developed a keen sense for picking and combining words that I know will sell. Now you may wonder if I’m really 20 times better than a copywriter who charges $5,000 to write a sales letter, ad campaign, video script,[…]


Death and Creative Small Business Marketing Strategies

By: Dan Kennedy on: October 19th, 2009 3 Comments

IT AIN’T YOUR GRAND-DAD’S FUNERAL. SIX FEET UNDER, NOT THE ONLY OPTION. I’ve done some consulting work in the funeral industry, spoke at a national convention, and, while most are mired in the past, with very traditional, somber products and small business marketing strategies, there is growing movement of innovation and daring. For example, “theme funerals” with themes like golf, NASCAR are happening; caskets sporting college logos and colors, NASCAR personalities, Gene Simmons markets a[…]