Posts Tagged ‘attention’

Four Key Factors You MUST Know If You Want To Hold Onto Your Online Audience

By: Dave Dee on: April 11th, 2013 2 Comments

Last week I was in Ohio with Dan Kennedy and a packed room of entrepreneurs at the New A to Z Info-Biz Blueprints event. I’m amazed that after 17 years of reading and studying and attending everything Dan does, I still discover new “ah-ha action items” for me to implement. While I won’t be sharing my action items here today, I do want to talk about the psychology of how you get clients to continually[…]


Four Strategies To Bring You Six (And Maybe Even Seven) Figures In 2013

By: Dave Dee on: December 24th, 2012 5 Comments

What are your goals for 2013? I’m betting one of them is to make more money. Grant it, I’m not going out on a limb here as I don’t think I’ve ever met an entrepreneur whose goal was to make less money than they did the year before. Of course, this year getting customers, selling at decent profits and holding onto income will present new challenges. Tax increases, regulatory fees and full-time jobs being converted[…]


How To Keep Your Customers From Using The Competition

By: Dan Kennedy on: March 9th, 2010 6 Comments

Yesterday I wrote about how important first impressions were to customer relations. Now, I’d like to turn our attention to what you can do to foster customer retention. Later in the game the customer relations process evolves into follow-up and follow-through. How would you react if… … you got a call from your car dealer service manager a week after having some repairs done just to make sure everything is okay? …you got a call[…]


Using Sex in Small Business Marketing

By: Dan Kennedy on: October 22nd, 2009 5 Comments

Sex in small business marketing has long, long been used, for a wide variety of products, appealing to men, and to women. It can be subtle “ like Cadillac’s woman driver: the question slyly asked by the sexy woman: when you turn your car on, does it return the favor? …overt “ think after-shave ads.humorous “ people my age remember football star Joe Namath in pantyhose. …branding “ think Playboy, think GoDaddy’s Super Bowl commercials…think[…]


Make History with Your Marketing…Every Single Monday

By: Dan Kennedy on: October 20th, 2009 6 Comments

For several years, I was “the small business marketing guy” assisting a schizophrenic human potential/wealth training organization which, as its main sales activity and deliverable, put on a 3-day seminar every weekend – and had to draw from 300 to 1,000 people to it every week. A good percentage of those people were returning many weekends in a row. Traveling from all over the country to Phoenix. I learned pretty quickly that, every Monday morning,[…]


The 5 Elements of a Good Direct Response Ad

By: Bill Glazer on: September 28th, 2009 19 Comments

This is my quick checklist of ESSENTIAL Elements of a good direct response ad 1.) REASON FOR ADVERTISING other than your desire to get customers or sell something. BIG NEWS (other than announcing a new logo), BIG IDEA, a breakthrough solution to somebody’s problem. The biggest reason for advertising failure is advertising just because you need to advertise. 2.) ATTENTION-GETTING HEADLINE that telegraphs the news, the idea, the breakthrough…and”sells the ad.” The Headline’s first job[…]