Single Thoughts That Changed My Life

By: Dan Kennedy on: February 4th, 2015 13 Comments

“A single thought can revolutionize your life as it did mine.  A single thought can make you rich or it can land you in prison for the rest of your life.” – Earl Nightingale

When I heard Earl make this statement, a light bulb went off for me.  I got that you do not necessarily need either genius or persistence nor must you labor for decades in order to enjoy a few prosperous years.  The recognition of an exceptionally valuable thought knows no age or time or education or experience barriers or limitations.

My friend Paul Hartunian made a small fortune thanks to a single thought that occurred while watching a new broadcast about repairs being made to the famous Brooklyn Bridge; that people would pay for parts of the old bridge scrap as collectibles; that he could be the first guy to honestly “sell the Brooklyn Bride.”

Napoleon Hill tells the story of the man who revolutionized the grocery industry with the thought of “self-service.”

Ray Kroc look at the McDonald brothers’ thriving hamburger stand and thought: “duplicable.”  These are all very practical applications.  And we could list thousands of similar examples.

I thought you might be interested in the “single thoughts” that, in each case, literally changed my life, so here they are, in approximate order of occurrence.

Dan Kennedy Single Thoughts:

1. You can create your own reality with your thoughts

2. You can modify you self-image to suit your goals

3. The best, most positive attitude in the world is no better than the worst attitude if you do not have ready access to people who can give you money, to use it on

4. You cannot help anybody by giving them anything for free

5. You set your price

6. You can put words on paper and have that go sell for you

7. Virtually all the manual labor in the prospecting and selling process can be replaced and done better with “tools” and “systems”

8. “Takeaway Selling”

9. The power of authenticity

10. The existence of formulas

11. How small a bag of tricks you need to be consistently successful

12. Naked emperors, everywhere you look

13. Simply, you can set and achieve goal after goal after goal

NOTE: If you’re looking for your next, or first, single thought, there’s no better place to find them then at the upcoming No B.S. Inner Circle Wealth by Entrepreneurship and by Marketing SuperConference.  For details go to 


Dan Kennedy is internationally recognized as the 'Millionaire Maker,' helping people in just about every category of business turn their ideas into fortunes. Dan's "No B.S." approach is refreshing amidst a world of small business marketing hype and enriches those who act on his advice. For more money-making marketing tips, tactics and strategies, go to

13 Responses

  1. Hey,

    I think you missed some copy edits. #3 makes no sense. Perhaps there is one to may “you’s” in the sentence???

    The best, most positive attitude in the world is no better than the worst attitude if you do not have ready access to people you can give you money, to use it on

    • Mike Stodola Mike Stodola says:

      Thank you you Anthony (kidding)

      • pete says:

        Funny, i got the message of that sentence right away – i had to read that over about five times to find the grammatical error.

  2. Don Sturgill says:

    Love it, Dan. Good stuff. Thank you.

    I’ve been walking around with a Kafka thought in mind today: I”ve fought hard for my freedom … why should I be like a bird looking for a cage?

    (I left the corporate world for freelance work, almost two years ago, and have been tempted to go back to the “security” of a “real job” ever since.)

  3. Dan M. says:

    Loving these thoughts, as well as the premise that we don’t have to go through 10 years of hard labour to have success; we just need to be open to seeing ideas that come our way every day.

  4. George says:


    Good stuff.

    Something that it took me a long time to recognize in my adult life is that some things can best be used in careful moderation.

    Apology, thank you, personal attention, and others if overdone can lose value or become cheapened.

    Short, sincere, and to the point has gained me a wide circle of friends in life.

  5. Mr. Kennedy, My only concern is that I am anxiously awaiting my materials from you for the month of December. Please notice I leave enough money in the account every month to at least cover my monthly materials from GKIC. I love your work. I am learning but I realize I am not moving as fast as I would love to but I am working on it. What is needed? Independence on operating my computer to do what I need it to do. Lessons start this Saturday.

  6. Rubin Wald says:

    Thought #2 exploded in my head like a lightning bolt! It never occurred to me that I could modify my self-image to suit my goals. Heck, it never occurred to me to examine my self-image. Recently I accessed and eliminated an unconscious block to wealth and abundance that I put into place at age 5. The technology I used to do this is amazing but Dan’s thought is now enabling me to line up my self-image with my new wealth goal. Thank you Dan!!

  7. Elizabeth says:

    Hmmm, mostly true. However, I have set myself goals but cannot always achieve them regardless of how hard I try or I tell myself I can do it. :(

  8. David Hunter says:

    Yep…. “4. You cannot help anybody by giving them anything for free.”

    It seems nobody values “free” help.

    I tried helping a Pizza shop who didn’t do any marketing, gave a bunch of free advise, and they told me how it wouldn’t work for their business, and they tried one postcard campaign and flopped (so, now they believe postcards don’t work).

    Whelp, they never listened and I learned the lesson as you pointed out… “You cannot help anybody by giving them anything for free.”

    Oh, and the quick fix for their postcards… their pizza is higher priced than the other joints around and they sent their postcards to apartments… You know… people who are getting on their feet, college grads, people saving their money to buy a house, and people who don’t have anything. Hmm…. I wonder why that postcard didn’t work! D’oh!

    • Troy says:

      Insightful post-campaign analysis, David, which fits Dan’s thesis that the product and price is being pitched to a target market that indeed could not afford to buy higher-priced pizzas. I wonder what the pizza shop owner would make of that. Next time bill ’em!

      • David Hunter says:

        Hey Troy,

        Well, it was really my own stupid fault. I approached them because I felt bad for them. Like Dan says, get them to come to you.

        I did mention to them about where they mailed their postcards to and why it didn’t work. They didn’t get it. Sometimes people just can’t be helped out, no matter how hard you try.

        Yeah, I’ve learned to “bill ’em” upfront before I do any work. I’ve never had a client who had a problem with that.

        As Dan says, “A big difference between wealthy and poor: wealthy people get paid before they work; the poor get paid after they do work.” (

        Rock on, Troy!

    • Eve says:

      Yes, in my view it is unregisterable – in word only format. The fact that it has been registered in the UK is down to the proprietor showing that the term had ‘acquired’ trade mark status in the eyes of the average consumer.The Hearing Officer in Muslim only had the prima facie case to consider. It seems that no formal evidence of acquired diesnictiventss had been filed.

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