Why You Need To Be Competitive

By: Dan Kennedy on: August 23rd, 2010 7 Comments

In my previous post,  I talked about the image Las Vegas has and their ‘Awesome Power of Clarity’. I would now like to talk about how the very make-up and personality of an entrepreneur can make them a huge success.

After speaking to the sales force, I had dinner the other night with the owner/CEO of Entrepreneur Media, the company that owns Entrepreneur Magazine and its book publishing arm, Entrepreneur Press, is the publisher of the new editions of my No B.S. books.

This 60 year old guy drives race cars, hitting corners at 180 MPH, risking his neck, beating up his body, for no good reason other than the sheer joy of beating somebody.

His magazine has been targeting rival Inc. Magazine’s advertisers, and over the past year or so, has taken an impressive number of pages of ads away from Inc. – the way they measure market share. He is very “into” beating Inc., Fast Company. Basically, he’s “Into” competing.

There’s a story about the late Dave Thomas, deceased founder of Wendy’s, viewed by the public as a mid-mannered, kindly fellow, wildly celebrating his restaurant having driven a long established competitor out of business.

Platinum Member Chauncey Hutter Jr. wrote an entire ad about one of his tax prep offices taking so much biz away from H.R. Block, the big national behemoth closed its office in that town in defeat.

Donald Trump couldn’t wait to see if his ‘Apprentice’ Show could beat out the huge success, American Idol when it went head-to-head against it on Wednesday nights.

This is not about the money. It’s beyond the money, into the very make-up and personality of the hugely successful entrepreneur. We want to kick somebody’s ass.

If you lack this bloodthirsty desire, you’re a meal in waiting for some competitor who has it. Frankly, you may not have all it takes to win in entrepreneurial endeavors. You can, of course, debate the virtue of whatever you wish to call this – the urge and will to win, obsessive competitiveness – but you dare not ignore its presence in virtually every story of substantial entrepreneurial success.

Much has been said in recent years about removing “competition” from the schools, the playgrounds; not grading, playing games but not keeping score, so as to avoid bruising any child’s fragile self-esteem.

All this will accomplish: sending young people out into the real world to be road kill. Copywriter John Carlton says that the deadline is the greatest of all inventions, for, without it, there might be no other inventions.

If so, then competition must be the second greatest of all inventions; without it, most other inventions would languish undeveloped, unmarked, unsold, unrealized altogether.


Dan Kennedy is internationally recognized as the 'Millionaire Maker,' helping people in just about every category of business turn their ideas into fortunes. Dan's "No B.S." approach is refreshing amidst a world of small business marketing hype and enriches those who act on his advice. For more money-making marketing tips, tactics and strategies, go to www.GKIC.com

7 Responses

  1. If there’s nothing to win , what’s the use in playing?

  2. Adam Hommey says:

    As Brian Tracy would concur with this, “You can’t hit a target you can’t see.”

    Records get set because someone had the desire to beat the old record.

    If you can do it bigger, badder, and better than someone else, all you’re doing is denying the world your gifts (which could do a lot of good) by shirking from taking to the field.

  3. joe says:

    But what about racing cars and really willing to competite against others (yes..full of bloodthirsty desire) if you have and old and poor car?

  4. Charles Muamba says:

    In the words of former New York Jets headcoach Herman Edwards “You play to win the game. You don’t play it to just play it. That’s the great thing about sports: you play to win, and I don’t care if you don’t have any wins. You go play to win.”

    In business or any the facet of life just like in sports; you play to win the game. Winning & loosing is a part of our every day life. There is no escaping it.

  5. I’m not sure I have the passion to win, but I have the passion to create – I must create or die.

  6. […] In the yesterday’s post, I talked about how the very make-up and personality of an entrepreneur can make them a huge success. Now let’s talk about your marketing; how much are you talking […]

  7. Rob Anspach says:

    I don’t play by the rules! I break the rules! How many successful entrepreneurs do you know that do play by the establishments rules…I’ll tell ya…zero!
    It’s the competition that drives us, that pushes us to create new ways of attracting clientele! Be a game changer…stand out! Play the game to be won!

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