Why Less Is More

By: Bill Glazer on: December 6th, 2010 5 Comments

When I first began speaking at Boot Camps, conferences, and seminars, I was always flattered by how many people would come up to me after my presentation and tell me that they would like to go into business with me.

Of course, I seldom ever took them up on the offer even if I thought they actually had a good idea.


Because each activity you undertake eliminates the opportunity to pursue alternate (and more profitable) activities.

This is a very BIG problem that I often see with clients. They are so busy chasing the next thing that they never perfect the current thing. This then inevitably creates a whole new problem for them. Because they ignore the current thing, it leads to problems that require attention and fixing. Another waste of time!! (Or as Dan would call…Time Vampires.)

Instead, you should always ask yourself this question: “Is what I am doing bringing me closer to my objective than an alternative activity that I could be doing?”

Only concentrating on ‘winners’ will help maximize your profits and make your life a whole lot more fun.

Now, let me take this a step further for all of you out there that have employees. Not only do you want to make sure that YOU focus on those activities that will bring you the highest level of success, but you also have to make sure your team is doing the right things. This is clearly a leadership component that is up to you.

Anything that decreases focus on these right things inhibits progress. Along with this thinking, investing unlimited effort in failing projects also does not create success.

So, here are some other smart questions to ask yourself:

  1. Are you focusing on doing the things that you do best?
  2. Are you eliminating activities that decrease focus?
  3. Are you focusing on the fewest, but most important activities?
  4. If ‘Less is More’ are you committed to the right “less?”

In your next post, Dan will be back and will be discussing the idea of knowing exactly what a customer is worth to you and why that one question is so critical to your bottom line.


Bill Glazer is one of the most celebrated Marketing Gurus in the world. Bill and his "Outside The Box" Advertising Strategies have often been featured in the most prestigious Marketing Magazines in the world. Bill is the author of the best selling book, "Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get".

5 Responses

  1. Ray Higdon says:

    I have been a victim of being a serial entrepreneur for almost all my life, this article is so true, gotta keep the main thing the main thing!

  2. Rasheed says:

    It’s so easy to get distracted by “the next big thing!” I encourage everyone to read up on the Pareto principle (aka the law of the vital few or the 80-20 rule), it resounds perfectly with this article!


  3. Jeremy Reeves says:

    This is definitely something I’ve struggled with for “most” of my career up until a few months ago.

    … and I have to say, it’s THE most freeing thing you can ever do for yourself when you eliminate the things not pushing your career forward.

    Jeremy Reeves

  4. […] Yesterday, Bill Glazer discussed the idea of Less Is More… So let’s continue with that concept. But first let me ask you this important question. Do […]

  5. Donna Kopf says:

    One thing at a time. Must not get distracted by shiny up-start ideas. Got it!


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