Three Tools I Use To Protect The Only Asset That Can’t Ever Be Replaced

By: Dan Kennedy on: January 7th, 2017 9 Comments

Customers: replaceable. Money: replaceable. The ONLY thing you can’t replace is the minute you just used.

It’s gone. Gone forever. You cannot ever get it back. It can’t be replenished or replaced.

Time should be a top priority. How are you spending yours? Are you spending it the way you want? Are you getting everything done and able to enjoy doing the things you love to do?

It is not uncommon for a client or GKIC member to express awe at all that I get done in a day. They envy that I can finish so much work and still be at the racetrack by four in the afternoon. They marvel that I am not interrupted during the day. Not even once.

They often say things such as, “I wish I could do that.”

The truth is they can and you can too. You can extinguish interruptions and have absolute control over your time so you can accomplish and do everything you want.

I don’t mess around when it comes to time. And my practices have helped me and my clients how to get a lot more done in a lot less time. Which has meant making more money in less time and, most importantly, having more time to enjoy it.

You need good tools to be productive and spend your time wisely. While this isn’t my entire list, here are a few productivity tips and tools I find useful:

Time Saving Tools: Some people think I’m anti-technology, a Luddite. Actually I’m not. But I’m only interested in tools and technology that genuinely save time with nominal side effects.

For example, the PC qualifies, but each application and use of it has to be judged separately.

The FAX qualifies. It’s my preferred form of communication because while it’s fast, it’s not so easy and instant that it encourages thoughtless communication.

In comparison, the side effects of unrestricted access through cell phones and email creates a lot of pressure and expectation for an instant response. You may be reached at inappropriate times and/or places with no advance notice. This means no time to think which causes hurried responses. It can cause you to agree to things you shouldn’t and wouldn’t if you gave the matter appropriate thought.

Instant, anytime access is not the same as productive and is certainly not the most effective.

The biggest “fly in the ointment” of all the communications technology is the terrible levels of stress it has caused by dramatically accelerating the speed at which everybody can make demands and expect responses from everybody else. When considering time-saving technology, it’s very important to refuse to be stampeded or pressured by this.

Psychological Triggers. Mindset, behaviors, and attitudes are critical when it comes to time management and goals.

You need visual and environmental devices to remind your subconscious of what it’s supposed to be doing to motivate and keep it interested and engaged. Or it can easily be distracted away from what you are supposed to be doing.

For instance, the subconscious mind works in pictures, so if you can create your target in visual terms, you get much better, faster results.

A plan. The orderly organization of work conserves both mental and physical energy, so “working a plan” is important.

I notice that many people in corporate environments go into their offices every day and “react” to each person and thing brought to them—this is no way to be productive.

There’s an old rule: a minute of planning is worth an hour of work. (Tweet this!) That has validity. On the other hand, planning can be carried too far; excess planning is paralyzing. I tend to plan my day the evening before.

For long range planning, at the risk of stating the obvious, I believe it’s smart to have a truthful and accurate view. I develop a complete list of known and potential obstacles between day one and the goal achievement and then develop strategies to counter them. Always plan for the best, but think through and try to safeguard against the worst so you don’t end up in a mess, stalled because you didn’t plan for it.




Claim $800 Worth of Powerful Marketing Tools & Resources, For FREE! Claim Your Free Gift


Dan Kennedy is internationally recognized as the 'Millionaire Maker,' helping people in just about every category of business turn their ideas into fortunes. Dan's "No B.S." approach is refreshing amidst a world of small business marketing hype and enriches those who act on his advice. For more money-making marketing tips, tactics and strategies, go to

9 Responses

  1. As always Dan Kennedy your words help me a lot. Thank you for doing what you do, and teaching others how to leverage life & business with content marketing. I love your blog, brand and business model —> I am presently working on updating mine utilizing some of the tips you offer here. Again, thanks so much Mr. Kennedy.

    Daphne AKA DwriteWELL

  2. David Hunter says:

    Because of you, I’ve taken better (not perfect… yet) control of my time.

    When trying to write marketing campaigns and consult, the internet gets shut off. It’s too tempting to go on Facebook or Twitter, so, best to make it difficult to get one.

    Love your No B.S. Time Management book!!

  3. Jorge says:

    Thank you Dan!

    Invaluable insight

    I really like when you talk about mind stuff like beliefs, etc… not only marketing tactics


  4. Mike Roach says:

    Hi Dan – was curious whatever happened to James Tolleson and the Doers Club? Was listening to some old tapes from the late eighties and the question came to mind. Mike….

  5. Tor Refsland says:

    Thanks for a great article, Dan.

    My best time management tips are:

    1. Undisturbed productivity time (same as you are mentioning)
    The key to being a productive person is to be able to stay laser focused on the same task for a long period of time.

    How is this achieved? By muting your cell phone (yes, you read correct). By constantly being interrupted by phone calls, you will respond to other peoples` needs instead on focusing on your own income generating tasks. Remember, you can always call them back later.

    2. An easy temporarily to do list
    When I am in a hurry, I write notes on my phone, and I transfer those notes to my master to do list at the end of the day.

    3. A master to do list
    I use a excel spreadsheet (which is my master to do list) – saved in dropbox (so I can access it from anywhere).

    I prioritize the tasks using the ABCDE method:
    A :Tasks I must do – serious consequences if it doesn`t get done
    B: Tasks I should do – mild consequences if it doesn`t get done
    C: Tasks I could do – no consequences if it doesn`t get done
    D: Tasks I delegate
    E: Tasks I never do

    Here is the kicker: you never do a B task before you have done all the A tasks and you never do a C task before you have done all the B tasks, etc.

    Apply the 80/20 rule: you need to identify each day, which 20% of the tasks on your to do list will give you 80 % of the results.

    My mantra is to help people work smarter, not harder – so they can achieve more by doing less.

    Tor Refsland

  6. Very good post, I really enjoy it.

  7. Very insightful, Dan!

    Despite our New Year resolutions, looks like there are items on our “to-do” list that we just can’t seem to get to. Despite having a good system, we are NOT “getting things done”. That’s why we need to develop a good plan, and keep both mental and physical energy

    Besides time and money, also worth recall that our energy is a big component in that equation. Master 2 of these items and you’ll have a good life. Master all 3, and you’ll be on the top 1% of your biz.

  8. Anthony Kane says:

    “the side effects of unrestricted access through cell phones … creates a lot of pressure and expectation for an instant response”

    There is a remedy to cell phones i.e., don’t answer the call or better yet turn it off when you are not making a call. Your cell phone should work for you. That means when you want to make a call you use it. When you don’t, you put it away like you do with all your other tools.

    People can be in the middle of a conversion with a live person or busy with something and when the cell phone goes off they interrupt whatever they are doing to answer the call. That is not how you should use a cell phone.

    Your cell phone can be a great convenience. But you need to know who is the master and who is the servant.

  9. hi dear mr dan kennedy how ar you i am fan toh nacise see you i know you in camberry association

Leave a Comment to Daphne D. Williams