The Renegade Millionaires’ Simple Litmus Test 

By: Dan Kennedy on: September 30th, 2009 36 Comments

The job site reports that 1 in 5 employees admits to giving bogus reasons for coming to work late. Some of the best are:

  • I dreamed I was fired,so I slept in. When I woke up I realized I was dreaming so I hurried in.
  • I went all the way to the office before realizing I was still in my pajamas and had to go home to change. That took a while.
  • I saw you weren’t there, so I went out looking for you.

Well, this sort of thing is to be expected from employees. Bogus or not. But not from entrepreneurs. And never from Renegade Millionaire entrepreneurs.

One of the things that sets us so far apart from the rest of the population is our taking of personal responsibility and not thinking, talking or offering excuses. In my NO B.S. GUIDE TO THE RUTHLESS MANAGEMENT OF PEOPLE AND PROFITS, I make a very simple statement: excuses and profits are incompatible.

If you want to accelerate achievement of ‘profit’ (however you define it) in your business and your life, simply decrease the quantity, frequency,and acceptance of excuses from yourself (and others). As the latter goes down, the former goes up.

It’s a simple litmus test: can there possibly be ‘profit’ in this?

So,thinking about, buying into or discussing a bad economy, an industry downturn – can there be profit in doing so? Excusing yourself or others for bad performance because you or he are just having a bad day, didn’t get enough sleep – can there be profit in that?

When I was a speaker I often heard other speakers bitterly complaining- before going on stage to sell – about adverse conditions, bad acoustics, excess heat, bugs buzzing about, or seemingly ‘flat’ and unresponsive audiences, and I thought to myself: can’t be any profit in that. (I swallowed at least 1,000 little gnats while speaking at the Cow Palace the day after a livestock show. I didn’t miss a beat. Didn’t display distress. Wasn’t distracted. There WAS profit in that.)

There are only three possible, sensible reactions to “circumstances beyond your control.”

  1. Design your business life so as to avoid such things as much as humanly possible.If you take on clients or hire employees who are incompetent or clueless or otherwise troublesome, you may have circumstances beyond your control facing you as a result – but avoiding the mess in the first place was probably very much in your control. If you insist on going to the bank on Monday mornings, Friday afternoons, during lunch hour or on the 1st or 15th of the month, the long line of tortoises in front of you is not really a circumstance beyond your control.
  2. Wrest control. Again, as a speaker,I have forced the re-arranging of stage set-ups and even entire ballrooms,sometimes at last minute. As a salesperson, I’ve avoided conducting important business calls on a cellphone while driving, eating, peeing or combinations thereof – and on more than one occasion, on phone and in person, when it was clear I did not have the client’s undivided attention, I suggested we terminate the call/meeting and re-schedule when he was able to give it and me the priority we deserved. As a business owner – and as a consultant – I tell vendors and clients alike how they must work with me (for their benefit as well as mine).
  3. Accept them, give up all your power to them, and come away with some terrific excuses for failure. For some people, that is profit,and that’s precisely why they keep putting themselves in such circumstances and refusing to alter their behavior. As Eric Hoffer observed, the majority prefer convenient excuses to difficult achievement.

If somebody doesn’t really, really, really HATE not doing well, I can pretty much assure you there’s little risk of them ever doing well. What you accept and excuse is what you get. And get more of. Personally, I am usually enraged when I don’t do well at something. Mad at myself. In a truly black mood. Not anybody you want to be within fifty feet of – nor are you welcome.

It may take hours or days or weeks depending on the severity of the situation before I have reconciled it in my mind. (I can compartmentalize, concentrate and function if need be, but I’ll keep pulling The Ugly Thing back out of its lockbox and getting pissed off all over again, until I’ve chewed it thoroughly.)I’m a very sore loser – but sore at myself. Since I hate not doing well so very much, I do quite well more often than not.


Dan Kennedy is internationally recognized as the 'Millionaire Maker,' helping people in just about every category of business turn their ideas into fortunes. Dan's "No B.S." approach is refreshing amidst a world of small business marketing hype and enriches those who act on his advice. For more money-making marketing tips, tactics and strategies, go to

36 Responses

  1. Once again great in your face advice Dan.
    I have never blamed anyone but myself for where I am at in any aspect of my life.
    I have great discipline when it comes to my fitness and have been using that to become more disciplined in learning and implementing my online marketing.

    At 53 years young and very fit; ( I work hard at it daily) I am sometimes called lucky for how I look and act which insults me since that person does not get that it is all self dscipline.
    We in North America live in such an entitlement society that it almost makes me sick.
    Thanks for your leadership Dan.

  2. Mark Bowden says:

    I am loving this new look glazzer kennedy Face book thing, it is jost so easy to check out these mega posts.

    Keep up the great content.
    Regards Mark

  3. Kim Miller says:


    I’ve recently joined Insider’s Circle and I resonate with your view about taking control over your own conditions – choosing success rather than failure orientation. That’s the reason why I don’t like to watch the news any longer…especially when I hear small businesses closing due to the economy. (Locally, many of the small businesses that have closed the last few months was NOT because of the economy, it was because of poor decisions)

    Well said! Last year my husband was speaking at a conference and he found he was the last speaker on the last day on the last hour! We were bummed because many people like to leave early that day but then we went into major networking marketing mode throughout the entire conference. It turned out we had almost a full house and sold many videos (our main product) before we even did the presentation!

    Can’t wait to get more good stuff from you.
    Kim Miller

  4. Great post, as usual. And great book.

    Should be required reading for all entrepreneurs!

    Thanks, Dan!

  5. Shannon says:

    This was an awesome article- really ties well into your No BS Time Management book too. From now on, whenever I’m doing something in my office I always ask, will this task bring me money? If no, I stop what I’m doing and work on something that will – you taught me that – thanks Dan!!

  6. I dropped out of one CEO roundtable because of all the bitching about the economy. The one I am currently in is on thin ice. If I hear one more time “it’s not your fault that your sales suck, it’s the economy”, heads will roll

  7. Everytime I want to lose money or not make money I write a lazy sales letter and put my logo on top.

  8. Thanks Dan, I finally stopped saying “That won’t work in my business” and implemented a product launch. I sell a service not an info product but I took the same strategies you use to launch an info product and applied it to a service launch and pre-sold 17 programs for the year 2010. My clients paid for something they won’t even use for 7 more months. Good thing my competitors are not learning from you :)

  9. Mande White says:

    Great post! Glad to see DK finally blogging and on Facebook. Can’t wait to study what you do in these mediums-so I can practice swipe and deploy tactics :)

  10. Dan, you are a consistent source of motivation and inspiration to me. Thanks for this article! Now I have to decide who to throw out first :)

  11. Just met 5 more losers at a Networking meeting this morning. Throwing their business cards in my face and bitching about the economy.

  12. Brian says:


    Many times “networking” is “not working”. :)

    Those guys just don’t get it. I thank God every day I found GKIC and know for a fact that I will never have to worry about money…no matter how bad the economy gets.

  13. Rob Anspach says:

    … funny how people who say that wont work…usually are the first to be let go or downsized… the ones who look for opportunities where others may have over looked are the ones making money…

    … thats exactly why I created – people were getting frustrated with social media – and turned into an opportunity to help them and make money for me

  14. Dan Kennedy, THANK YOU for your refreshing honesty. I dig your story about rearranging Ball Rooms at speaking events to suit your wants. Wrangle the damn world until it rotates on your axis, and at your schedule.

    People forget the power available to them. Thanks for reminding me that I have incredible power to succeed at anything I damn well please.

    Thank you. Thank you. Thank you.

    Stage Hypnotist Simone

  15. Gene Simmons is a member of the GKIC on twitter. I found his Son, Nick, in there, too. What I love about Renegade Gene is that he is a king of marketing and changes the rules to his way of thinking anytime he wants–and it works.

    Rock on, Gene!

    Stage Hypnotist Simone

  16. Jim Rowe says:

    “The economy is between my ears” I love controlling the amount of money I make. I went from open the doors and they will come to market like a Maniac and get their lazy butts in here. Then clean up my list and develop more of the type of guest I want.

    Jim Rowe
    Wing Central’s Roadhouse Grill

  17. Rob Anspach says:

    I really hate how business reduce prices and advertise an “ecomonic stimulus” sale… its crap. When the economy goes up they wont be able to justify raising prices without getting a backlash from clients.

    Money is the byproduct of value creation – – the more value you deliver the higher you can charge.

  18. Right, on, Rob Anspach! Money is just energy. It flows, oftentimes, where it’s NOT needed. That’s why I “overcharge” for just about everything. While my frugal Dad insists on a free book when my new book launches, everybody else will be paying premium prices for the text.

    People, including our families, do not value us, because we fail at showing them what we do, and we fail to add value to them. It’s OUR fault for improperly marketing ourselves to our families OR our associates and would-be clients.

    Add Value, Create Value, YOU are Valuable! Get paid for it.

    Example: The kid hocking his homemade RAP CD’s on the steps of the local college out of his backpack seems arrogant and loud to some passersby. The buyers who enjoy his RAP see him differently. The rapper leaves in a few hours with several hundred dollars in his pocket, more money than most of those kids earn in a week. The rapper knew his value and asked for the sale…directly.

    You can’t change people’s perceptions if they don’t want to let you, but the one’s you can reach will pay you very well for adding value to them.

    Stage Hypnotist Simone
    Las Vegas

  19. Rob Anspach says:

    Stage Hypnotist Simone…just might have to have you speak at my event in April 2010 – email me at – do it now… I dont want you to miss out!

  20. Rob Anspach says:

    @ Stage Hypnotist Simone
    Example: The kid hocking his homemade RAP CD’s on the steps of the local college out of his backpack seems arrogant and loud to some passersby. The buyers who enjoy his RAP see him differently. The rapper leaves in a few hours with several hundred dollars in his pocket, more money than most of those kids earn in a week. The rapper knew his value and asked for the sale…directly.

    I am always amazed at the money these Rappers make – (not my type of music) – but them seem to be able to relate to their audience. Its a shame controversy seems to follow them.

    About a year ago I was flippin channels on the TV and came across what was once MTV ( more reality TV than music) …anyway the program was showing some rappers mansion and fleet of cars. And the only thing I could think about was, “Poor guy, in a few years it will be all gone”. Nine months later I read that same rapper had filed bankruptcy and that same house was in foreclosure.

  21. My first real exposure to the RAP culture was when I was filming a movie called The Motivational Movie (TM). It’s my original concept. In this scene, I had my friends, Ricky and Reo Varnell, Snoop Dogg’s Uncles, at a club in Portland, Oregon (my hometown) singing with me accapella in tha alley…get this…”Amazing Grace”. Then we did a funny bit with DJ Superstar, Kid Capri. My character was the only white guy at the concert featuring a string of hip hop and rap artists. I came to love the entreprenuerial drive of these guys–every one a comedian!

    Stage Hypnotist Simone
    Las Vegas

  22. I’ll email about your event. Happy to be of service! Stage Hypnotist Simone

  23. Rob Anspach says:

    …tried to get on the GK twitter site the last few days… it gives me an error !

  24. Seems to be working fine, Rob. I do know they are just getting things rolling.

  25. Just got temporarily suspended from twitter for facebooking 4 tweets from GKIC. My fault. Facebook actually has a policy preventing marketing on personal pages. Well, folks, looks like its time to build my fan page for all my fans.

    Stage Hypnotist Simone
    Las Vegas

  26. Rob Anspach says:

    About six months ago – all my posts on my facebook dissappeared… no explanation from facebook – what a load of crap.

    is the Glazer Kennedy twitter account @officialgkic ?

    if so this is what I get when I try it from twitter

    Sorry, the account you were headed to has been suspended due to strange activity. Mosey along now, nothing to see here.

  27. according to GKIC Twitter Feed, @bford910 is the twitter site for GKIC

  28. Rob Anspach says:

    what happened to the other one?

    it’s still being promoted by others

  29. You know, Rob, these social networking sites are really cracking down. They’ve got bots out and if anything even LOOKS like spam, they are shutting down people left and right. I posted 4 RT’s from this site and was suspended by Facebook immediately–my guess is because I’m so quick on the keyboard they thought I was a spambot. I was able to reestablish my facebook account but it was scary. Facebook actually PROHIBITS marketing on personal pages–even though EVERYBODY is doing it. Fan Pages are the way to go. SO I’ll be building one soon.

  30. Rob Anspach says:

    … well thats just a lousy way of doing business…

    …make people jump through hoops then cancel them anyway…

    I’m gonna blame Obama for this mess anyway

  31. It’s the spambots they’ve got set up. Try quickly RETWEET 4 ARTICLES FROM THIS SITE. You’ll see, you’ll get a temp suspension from Facebook. It’s a robot.

  32. Rob says:

    …seeing that you have already awaken the bots… I will take your advice and not do it… I already have a headache from the kids being home from this quasy holiday and couldn’t get a darn thing done today… so not that I dont need another headache – I dont want to fight the powers that be and get suspended

  33. Rob and SHS, I LOVE how you guys carry on conversations back and forth on this blog.

    Get a phone! lol

  34. Anne says:

    Really enjoyed this article. I can’t believe I never discovered this blog before today.

    Take responsibility for where you are, what’s going on…and stop making excuses. When I changed my reaction to “circumstances beyond my control”, the outcome and “profits” changed too!

  35. Rob Anspach says:


    I have a phone – but SHS is 3 hours behind me and I find coordinating our schedules so we can talk rather time consuming.

  36. Jean Wolfe says:

    I have read this advice in your book but am very glad to be reminded of it it.
    Thank you. Not sure if it will be the real Dan on here (dislike of email and all that,) or some magical elf who has made it happen but excuses can suddenly appear so am very glad to be reminded of this.

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