I want to share with you a very important key factor in my success, and the success of other entrepreneurs… keeping control!
We are finding that highly successful people are doing a better and better job of blending new technology with keeping control. Now there’s a lot of businesses and a lot of people who get trapped, being controlled by the technology and that’s why many of us often sound anti-computer, for example.
But the truth is the reason that I don’t like a computer is…
I can’t get it to cringe.
You know the staff’s out of the room now so I can say that. Most of the staff people, even though they are family, it only takes me about five or six minutes to totally intimidate them but that machine just sits there and blinks and I emotionally don’t like that. But beyond that we are very, very careful and very, very picky about technology controlling us or are we controlling the technology?
You know one of things I find when people get computers is they begin to use them for more than they ever intended to use it for just because it has the capability to do it.
The Xerox folks are constantly in our office saying, “You know you’re not using this system to its fullest capability.”
I say, “I know, I know. We’re not ready yet to use that capability. We start doing that now we are going to lose control of what’s going on like you guys. That’s why when we call you we can’t get service because you have plugged so much into your system that nobody knows who we are.”
But the successful people have faced the fact that they have to use technology.
Let’s take Federal Express…you see that system couldn’t exist without highly sophisticated technology. One of the reasons they are so successful is they can track their packages. Within minutes they can tell you where any package is in their system – millions and millions and millions of packages a day and they can tell you where that thing is within minutes…but that’s technology and that’s technology properly managed. And so we have to do a good job.
You know I say I’m semi-computer illiterate and I am. I used to be completely computer illiterate, but those times are gone. You’re going to have to get with that in order to keep pace but control it not let it control you. And successful people and successful companies are able to do that.