The BIG Business Lesson Hidden In The Olympic Opening Ceremony

By: Dave Dee on: July 31st, 2012 6 Comments

This past Friday, the opening ceremonies of the Olympics made me think of transformation…

The ceremony, which reflected and celebrated the contributions the United Kingdom has made to the world through innovation, revolution and creativity, transformed the arena field from one era to the next.

It was really amazing how quickly they were able to change the entire look and feel of the stadium…

This made me think about how many people think business transformation has to take a long time—and anything else is a fairy tale or done through special effects.

The truth is, you don’t have to take years to make the kind of money you want to be making.  You don’t have to wait until you’ve put your “40 years in” to do what you love…or take the time off you want.

You can transform your business, your lifestyle, your freedom…this year.

As I’ve mentioned previously, I love magic.  I wanted to be a magician from the time I was eight years old.

I did a number of things to transform my life to that of a magician…including working at a magic shop, selling magic tricks…and eventually becoming a magician performing many shows a month.

The problem was, once I reached that goal, I realized my dream wasn’t quite as wonderful as I had imagined it.  The main reason being I had no time off.

I’m happy to say that is no longer my life.  I make the money I want and am able to treat myself and my family to the finer things in life…from having the freedom to take off whenever I want to do things like get on a plane and take my kids to New York to see a Broadway show…to eating a $400+, twenty-three course meal at my favorite restaurant in Chicago.

If you’ve ever desired this type of freedom, today I’m going to give you four steps to move you closer to that goal.

Step one: Stop trading hours for dollars.  When I wasn’t making the kind of money I wanted, I started doing corporate shows. This paid more, but ultimately I realized that no matter how much money I made as a magician, my income was limited by the number of hours I could perform in a day, a week, or a month.

There were only so many shows I could do or even wanted to do. And when I hit my capacity, I still wasn’t making the kind of money I wanted. Even worse, I had ZERO free time!

My transformation began with that one realization that I had to stop trading hours for dollars… and it’s where your transformation will start too.

Step two: Determine what you are good at or love to do. After tossing and turning one night, trying to figure out what I could do, it hit me like a bolt of lightning.

I could help other magicians and other entertainers book more gigs. I had gone from three shows a month to thirty shows in a three months and it changed my life. I recognized that I was doing far, far better than almost every other magician I knew.

In your own life, there is something you do better than anyone else. Keep in mind this may or may not be related to your current business.

Maybe you love gardening, spend your free time gardening and are the person all your neighbors come to for advice.  Or maybe you love being a parent. Often it’s within “hobbies” that freedom exists.

If you stick to your business, what is it that you do better than your competitors? Are you better at closing sales? Do you have better marketing materials?

You could teach business owners with similar businesses how to close more sales or create done for you marketing campaigns by selling marketing campaigns you’ve already created.

Also think about this in relationship to your customers. Let’s say you own an auto repair shop and you are good at keeping cars running longer than their expected life.  Or you own a restaurant and you are famous for not only your food, but for your food presentation.

You could create a series of videos, an e-book, or book to sell that gives tips for keeping your car running longer and extending its life.

The restaurateur could create a recipe book to sell or a how-to book on food presentation for dinner parties.

As poet Maya Angelou says, “Success is liking yourself, liking what you do and liking how you do it.”  Once you discover how to do what you love without it consuming your life, you’ll truly know success and wonder what took you so long to try this out.

Step three: Make the decision to do it, no matter what. It’s normal to want the freedom but feel intimidated, uncomfortable or unsure of what to do.

For a long time I stayed in my comfort zone even after I figured out what I wanted to do. Finally, I had enough and just had to make up my mind that I wanted the freedom of a business that wasn’t dependent on me, that didn’t suck the passion out of my life and that was fun.

Once you decide you want freedom more than you want to stay in your comfort zone, you’ll break free.

Step four: Dip your toe in. You don’t have to quit your business or make a big investment in time or money to do this. Creating an information product is a great way to supplement or expand your business quickly and inexpensively while helping you develop a path to true personal freedom—and a business that doesn’t depend on you to be there day in, day out.  Here are two tips for how you can get started without making a big investment.

  • Find someone to partner with. If you have the idea but don’t want to create it, hire someone to create it for you. You don’t even have to market it yourself either. You can create the product and find JV partners or affiliates  to market if for you.

Tip:  Next to the power-packed information, the BIGGEST benefit of going to one of our Info-SUMMITSSM is finding great people to partner with. You get to spend several days with someone to see what they are like and whether or not you would work well together.  If you are a good match, you can decide to take things to the next level and work together. This produces an ongoing revenue stream for both of you.

  • Minimize your risk.  Test out your idea first. If you think you have a good idea, test it out using a Pay per click (PPC) campaign. This is the fastest and cheapest way to test the market to see if people want to buy what you have to offer. You don’t even have to create the product first. You can write (or hire someone to write) a sales page for you, put that up and drive traffic to it using a PPC campaign.  Then create the product after you have orders in hand.

Not only does this path create additional income and transform your life into one with more freedom, it is a great solution to having “something” to offer potential customers, clients or patients that can’t afford your services or more expensive products right away.

Plus if you create digital products, you don’t have to carry inventory or deal with storing or shipping products, which can be costly.

And you can continue to make profit on a single product you create for years and years. (Imagine doing the work once and still earning income on it four, six, ten years from now.)

Almost all companies can benefit from adding an info-product to their offerings. I hope you will be joining me and the GKIC members already selling info-products, in taking the plunge this year.

NOTE:  While Dan won’t be parachuting out of a plane at the opening of Info-SUMMITSM, one could say this is our “Olympic Year” due to us having the the BEST in the business presenting at this year’s event. So if you are even slightly interested in adding an additional stream of income, creating more freedom in your life, or creating a product that helps you hold onto customers, clients or patients that can’t afford your other products or services yet, then you don’t want to miss this year’s Info-SUMMITSM

Out of all the Info-SUMMITSSM  we’ve ever held—this one has the biggest all-star line-up we’ve ever had…along with our Money, Money, Money day which is an opportunity EVERY serious business owner, whether you are online, offline or an info-marketer or not, will want to be at.

Click here to learn more.


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Dave Dee is one of Dan Kennedy's most successful students. Dave saw Dan speak over 16 years ago at one of the Peter Lowe Success Events when he was a struggling magician. He bought Magnetic Marketing and as you will hear when he tells you his story, his life changed in less than 90 days. Dave became a very serious student of Dan's by attending my seminars, joining his coaching group and most of all from implementing what he learned. For more money-making marketing tips, tactics and strategies, go to

6 Responses

  1. As always sound and timely advice- thank you Dave

  2. Dianne Sikel says:

    This is exactly what I needed to hear today! Thank you for the reminder…

  3. Clint Butler says:

    I created an info product on Facebook and how to use it effectively for SEO. I was a brand new marketer though and didn’t make tons of sales. But I learned a lot about product creation, product delivery, and customer support so it was by far from a loss.

  4. Thank you for that!

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