The Best And Most Profitable Business Ever Devised

By: Dan Kennedy on: November 1st, 2012 10 Comments

On Tuesday, Walt Disney CEO Bob Iger discussed some of the reasoning behind the purchase of Lucasfilm Ltd., the film company behind Star Wars.

He said that the Star Wars films have “more than 17,000 characters inhabiting several thousand planets and spans 20,000 years” – giving “infinite inspiration and opportunities” for Disney artists to work with.

When you look at your life, interests and business, you’ll discover that you too have a lot of inspirations to work with. From how you run a successful business to your hobbies, past and present, to what you do to stay in shape, there are many things you have a level of expertise in that others are eager to find out more about.

When I first started in business some 35+ years ago, one of the first persons I studied had begun selling a $5 booklet (about ridding your garden of gophers) via tiny classified ads in rural newspapers and farm magazines.

Since then, I have witnessed thousands of people from all sorts of backgrounds, walks of life, businesses, and interests who have created extraordinary incomes, lifestyles, wealth, and positive influences on others. Often from scratch and very quickly, and in some cases, with limited resources.

Some are highly educated. Some are barely educated. Some young. Some old. Some are brilliant. Some are anything but. Some are pretty good writers. Some can’t write a grocery list. Some come from successful businesses. Others do not.

And here’s the thing…

There is absolutely nothing extraordinarily special about them that you lack.

In other words, if they can do it, you can do it too.

There are fascinating and lucrative opportunities that await you. All you have to do is take your interests and knowledge…your own personal “fodder” so to speak and turn it into an info marketing business.

There are two main pieces to succeeding in this business. The first is mindset.

In my experience of coaching countless people to million-dollar-a-year incomes, virtually all stumbling blocks are inside people’s minds about what they believe they can or cannot do, what people will and will not pay, or how fast results can occur. In other words, it’s been their mindset that determines success, not their experience or qualifications.

The other piece of the puzzle is the mechanics. If you look at the people who’ve succeeded in the info-marketing business, the same basic steps are repeated, the same strategies employed. The products, markets served, whom you sell to, what you choose to sell in what order and at what price all differ. But the structure of the successful info-marketing business is the same.  (The structure is too much to cover here, however you can find more in A-Z Information Marketing Blueprints Seminar.)

One of the first stumbling blocks many have is…what would I sell? Pretty much anything. If you can name it, someone is probably selling it. From Yoga for Golfers, to Teaching Parrots to Talk to Making Money on Ebay to Business niche marketing systems—there are literally thousands of topics to choose from.

Everybody has useful information to share. Personally I believe in picking topics that can be developed into long-lasting info-products which have longevity and can create enduring, million dollar assets, pushing out sales for years to come (as discussed in my Dan Kennedy Info-Product Recipe.) Some of the more successful topics I’ve seen covered have been:


Business Niche Marketing Systems. Teaching other businesses in your niche how you successfully market your business is very lucrative and offers endless opportunities for what you can sell. Restaurant owners, dentists, chiropractors, gym owners, auto repair shop owners, real estate agents, lawyers, and more all need to know how to market their business.

“How to” products. People are forever wanting to know how to do something. How to do magic tricks. How to trim trees. How to get a job. How to make more money. How to bake the perfect dessert.  This is a great topic and one with a benefit built in.

Money-making systems. Selling information about how to make money is one of the oldest and I’d venture a guess to say the most popular info-marketing businesses of all time.

Fitness and Health products and systems. One of the largest markets in the world, there are an infinite source of themes to choose from…such as nutrition and diet, weight-loss, organic eating, working out, safe materials for storing food, and many, many more.

Specialty Topics. These tend to be great evergreen topics. For example, financial topics, real estate, the entertainment industry and law have been around forever. People will always be looking to gain knowledge about topics like this—plus they tend to be ever-changing in what is working and what isn’t, which means a continuing source of issues for you to cover.

There are virtually an endless number of topics you can choose from. You can have products which you charge a little money for or ones you charge a lot for. One info-business I helped launch started out selling a $40,000 coaching program.

You can work when you please, where you please, as you please. You can have some employees, lots of employees or no employees.  You can outsource whatever you aren’t good at or interested in. You can personally interact with your customers or you can make millions without ever meeting a single one of your customers face to face.

I could go on and on with a long list of the flexibility you have when in info-marketing. The point is you make the rules. You bend this business to your preferences. And you need sacrifice nothing for enormous financial success. Quite simply, it’s one of the best and most profitable businesses ever devised.


Dan Kennedy is internationally recognized as the 'Millionaire Maker,' helping people in just about every category of business turn their ideas into fortunes. Dan's "No B.S." approach is refreshing amidst a world of small business marketing hype and enriches those who act on his advice. For more money-making marketing tips, tactics and strategies, go to

10 Responses

  1. Hi Dan.

    Recently I met you, but I’ve found a marketing genius something that makes me very happy.

    Waiting for new articles.


    Israel Garcia.

  2. How True these words are! If you take time to study what people buy (what they WANT compared to what they NEED) you will realize the truth of what is contained in this article.

    People will, and do, buy what they WANT. Who would have thought that you could make even $1,000 from selling small rocks? Someone did – and made millions.

    If you can have a conversation with a few people, recount an experience that happened to you, and have them listen to what you are saying, you have the seeds of a money spinner. If a small group will listen to what you say, hundreds, maybe thousands will be willing to pay to read those same words.

    Content that people want is of value – the wrapping is immaterial. By this I mean that if I tall and write like Homer Simpson but reveal information of value or interest, who will care if my spelling and grammar are not the best?

    I have lost count of the times, when recounting an experience in my long life, people say to me, “You should write a book about that.” So should you!

    You know things that other people do not know. There are people who will be willing to pay you to get that knowledge or know-how.

    What is is that you know something special about? (Bad grammar there!) Do you know a way to do something more quickly, more easily, more cheaply, that will look better, last longer etc etc.? Then put it down on paper and sell it. It may make you more money that pet rocks.


  3. David Hunter says:

    Amen! I love the info-marketing world!

  4. Alfred says:

    I am starting next week for real estate developers. It took me years to GET IT but now I get it. Thank you Dan for saying the same thing over and over. I kept listening and now I am doing… At times you sounded like me beloved grandfather who kept so saying and saying and again saying the same thing till I got it, always for my good :)

  5. Hi Dan

    Great post, thanks!

    It’s funny because a quote I always remember from that initial Star Wars was by Yoda, which was:

    “Do or do not, there is no try”.

    I didn’t understand the significance of it back then because I had a pretty limited upbringing (in positive thinking extent anyway)…but, I certainly do now…

    However, can’t say that I embrace it everyday though because of the crap that flies around….getting there though!

    Thanks again Dan.

    Best regards


  6. Hi Dan, I think that there is much more to success than just those two things. Although, I would say that mindset and mechanics are the foundation on which everything else is built. Eliminate those self imposed limitations and learn what to do and how to do it and it becomes fairly easy to be successful, in any business. Just find out what works and do it over and over again. Thank you!

    • Mike Stodola Admin says:

      Richard…you’re absolutely right…there’s a lot more to success than just those two things…but these are two very important items that many people miss. Thanks for your comment.

  7. Una Shue says:

    Do you have any advice for those looking to work from home?

  8. Terry Fogg says:

    Very good blog! Do you have any suggestions for aspiring writers? I’m planning to start my own blog soon but I’m a little lost on everything. Would you recommend starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m completely confused .. Any suggestions? Kudos!

  9. Fabio Glossi says:

    unfortunately in the Italian market there are people who take this “information” for FREE and make us a course.

    Fake gurus who take Free stuff by Dan Kennedy or Russell Brunson’s Funnel which is on a $ 7 book and sell it for you at € 2,500 (rehearsals).

    They take advantage of the (poor knowledge) of the English language of Italians.

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