Small Things That Provide BIG Impact

By: Dave Dee on: January 31st, 2013 No Comments

In this month’s issue of Success Magazine, best-selling author and keynote speaker Jason Dorsey says people fail because they set too big of goals.

Not that you shouldn’t set big goals…

Dorsey says,

“Most people never reach their biggest goals because they can’t stick to them in the beginning.”

He says the “all-important first 30 or 60 days” is when the “magic” happens.

So what stops people from experiencing “the magic?”

A major success obstacle is people simply can’t break their bad habits and replace them with new habits.

The simplest way to understand this is to think about losing weight. You may have to break bad eating habits and/or start exercising. That means you need to not only get rid of an old habit (eating fully loaded hamburgers at lunch) but form a new, better habit (eating salad for lunch instead.)

This happens in business too. Say you want to increase your income. You may have a set way of doing business that you need to change. Fears you have to overcome. Or organization and productivity habits that need to be re-aligned.

The solution?

Dorsey suggests that you set smaller goals. He says that way you can “achieve goals on your list right away, “see yourself making progress every day,” and “gain the courage necessary to pursue bigger goals.”

Great suggestion. But that’s not all you can do.

Here’s some other “small things” that can provide a BIG impact on your business this year:

Focus on one instead of many. Sometimes it’s not that you have too big of a goal, it’s that you have too many goals. Choose one thing that you are going to succeed at and put all your energy into that.

For example, if you want to double your business, maybe it’s that you should focus all your energy into getting more clients, customers or patients.  Once you achieve that goal then move on to your second most pressing issue.

Realize small changes can equal big gains. Last year, we started offering copy critiques from our professional GKIC copywriters to those who subscribe to Copy Confidential. Often times a suggestion from our copywriters to make a small change to the language or to use one copywriting strategy meant a huge change in results of a campaign.

I also remember Dan Kennedy telling a story about getting paid I believe it was $100,000 to add just a few words to a sales letter. The letter had worked well for a long time, but sales had slowed. The company hired Dan to get the sales letter to work again. By adding a few words to the headline, the sales letter began selling like gangbusters again.

Think about what small changes you can make that will have a big impact. Here are a few ideas to get you started:

  • Adding copy cosmetics to guide your reader, making your copy easier to read as discussed in  Chapter 8 in the Ultimate Sales Letter Book.
  • Unlocking The Secrets of Direct Mail is full of small changes that make a big impact. For instance, instead of sending the same message to everyone, segment your audience and customize your message to consumers. This is easier than you think. Using software like Infusionsoft, you can tag and segment your audience automatically. Sometimes it’s just a matter  of changing a few words, an offer, or a headline to match each specific audience.  It heightens the connection between you and your prospects which can make a big difference in bottom line sales.
  • Shift your focus in selling. Instead of focusing on how many sales presentations you can make or how many sales you can close, shift your thinking to focus on making yourself into the authority on whatever it is you are selling.


Think of it this way. If you go to the dentist and she tells you that you need to get a filling, you’re going to get your tooth filled, right? You don’t question it or think about it, you just do it because she says you need to.

By becoming the authority in your market, when it comes time to close a sale, the customer will buy from you because you are the expert and they are going to do what the experts tell them.  (For more on how to become an authority, check out Sales & Persuasion Strategies.)

Dedicate a small, focused time each day. Dan Kennedy’s “an hour a day” success tip Tuesday was “Take an hour a day, every day, and invest it in any one thing: writing, physical fitness, creating publicity, becoming an expert at something, whatever, and you’ll be “world class” in that very fast.”

Time and time again, I’ve witnessed people shift to focusing on just one thing and as a result, rise quickly in their chosen field.

Small but mighty. There’s an old quote, “The mighty Oak was once a little nut that stood its ground.”

Whether it’s setting smaller goals, focusing on one goal instead of many, or carefully choosing the small changes you will make, don’t be afraid to think small. Often “small” makes a BIG and lasting impact that can turn your business into the “giant oak” you’ve been dreaming of.

NOTE: If you want key ideas on how to craft sales and marketing messages that truly resonate with your ideal clients, so you can always attract a flood of clients or customers and frame your products and services as the ONLY viable solution, then Click here now.



Dave Dee is one of Dan Kennedy's most successful students. Dave saw Dan speak over 16 years ago at one of the Peter Lowe Success Events when he was a struggling magician. He bought Magnetic Marketing and as you will hear when he tells you his story, his life changed in less than 90 days. Dave became a very serious student of Dan's by attending my seminars, joining his coaching group and most of all from implementing what he learned. For more money-making marketing tips, tactics and strategies, go to

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