Lesson from the GRAMMYS: 5 Things Businesses Can Learn from Justin Bieber

By: Brian Horn on: February 16th, 2011 1 Comment

I bet that’s one sentence you thought you’d NEVER see on this blog. :)

I’m writing this post while on a flight back to Houston from LA where I attended the 2011 GRAMMY Awards.  The night totally ROCKED…just an amazing experince.

Grammy Ticket in hand, on the way to the show

Anyway..back to the “Bieb”.  He performed that night and even though its not my thing…he totally crushed it…the crowd went crazy and no one can deny that he is a star.

Because of this, he has become a phenomenon in just about every sense of the word.  In addition to being a role model for many young people, he can also serve as a role model for us business owners.

I swear…don’t leave yet…read on. :)

He has shown remarkable business sense and one gets the impression that Justin Bieber is in it for the long haul. Sounds like what you have in mind for your business, doesn’t it?

1. Dreaming Big

Justin Bieber literally came from humble beginnings.  A YouTube video was the start of his meteoric rise, and it’s important to realize that some of the greatest dynasties come from humble beginnings.  This can be seen from the way that Bieber and his manager parlayed a few YouTube videos into a media frenzy that hasn’t been seen since the Beatles.

When you’re looking at your business, don’t limit yourself by keeping the picture small.  Think big.  The bigger you think, the more likely it is that when the time comes for expansion and success, you’ll be prepared for it.

2. Image

When you think about Justin Bieber, you’ll probably think about a teenage idol who presents a clean and wholesome image.  As a businessman, you’re aware of how important image is.  Take a look at your business and examine how you’re presenting yourself.

How does your website look?  Is it outdated and yesterday?  It might be time to get it an image upgrade.  The same thing holds true for your actual business.

Does your store need a makeover?  Are there little projects that you can do that won’t cost a lot of money and can be done a little at a time?

3. Target Audience

Justin Bieber knows his audience.  He knows what his fans want and he delivers it to them.  Do you know what your customers want?

When was the last time that you actually spoke with some of your customers to find out what their needs are?  Building a strong customer connection is paramount for business longevity.

4. Diversification

Justin Bieber’s movie, “Never Say Never,” opened to a $10 million opening day, showing his crossover strengths.  In addition, his moving into the film medium shows he’s aware of the need to diversify.

Those who have met the superstar have come away impressed with his marketing savvy.  Then again, a teenager doesn’t get from being a YouTube act to having 7 million followers on Twitter.

Take a look at your business and see if there are some areas where you might be able to diversify.  If you’re a retail store, are there areas that you might be able to expand any niche products that you have?

5. Social Media

Speaking of having 7 million followers, does your business have a social media presence?  With more people going to Facebook than going to business websites, social media is the perfect way to blend customer relations with expanding your brand.

If you’re not using social media, you’re missing out on an incredibly powerful business tool.  After all, Justin Bieber got his start on YouTube.


Brian Horn, of HornDog Search Marketing, is recognized by many as the "Glazer-Kennedy Secret Weapon", because of his role in helping not only Dan Kennedy and Bill Glazer with search engine optimization and social media, but also many of the top Information Marketers in the world. Brian shares SEO tips for small businesses over at at his blog, BeOnPage1Blog.com.

One Response

  1. Marc Rodill says:

    Interesting post, Brian. I don’t particularly like the “Bieb,” but I do pay attention. I once read an article about how band’s don’t typically “make it” until they are being criticized. Subconscious envy kicks in. In that case, he’s got it made.

    Money and star status and everything. Definitely long haul.

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