One of my goals for 2013 is to see more people learn what direct response marketing is and how to get results with it.
And while there are a whole lot of people that don’t know about it yet, one change I’d love to see is in teaching people about it at a younger age.
This year, “Take our Daughters and Sons to Work Day” program will be celebrated Thursday, April 25, 2013.
The day was originally started as the “Take Our Daughters to Work” program in 1993, but was extended to include boys in 2003.
The idea is to give children an opportunity to explore careers at an early age.
More intriguing to me is the idea of teaching young people what they aren’t learning in school about running a successful business.
At GKIC, VP of Business Development, Aaron Halderman, has four daughters. He is teaching his four daughters about how to run a successful business and even helping them to start their own business.
Last year at SuperConference (he’s also scheduled for 2013) you heard from former CEO of Guerilla Marketing and Founder of Icon Builder David Fagan, on how he helped his daughter, Jordan start a business www.cashclubkids.com when she was 12 years old. She has also co-authored a book, “How to Make it Big by 17.”
Recently I heard from another GKIC member who said her 16 and 20-year-old nieces, after she told them about Dan Kennedy and what he does, have asked for some of his books for Christmas. The 20 year old, despite being a graphic arts major and learning marketing at a prestigious college had never heard of direct response marketing.
A couple of weeks ago, Forbes Magazine ran an article on the CEO of Ann Taylor and founder of billion dollar women’s clothing retailer LOFT, Kay Krill.
One of the things Krill discussed was an initiative Ann Taylor is doing called ANNpower Vital Voices Initiative which gives grants and mentoring to high-school girls. The company is investing $1.3 million in the program to develop young women.
Krill said the initiative honors 50 girls each year who help their community be better. They also provide leadership training, grants and mentoring to high school girls. As one of the few women to achieve high level leadership status (less than 4% of CEO’s are women and only 15% are board members,) Krill said she doesn’t believe girls get enough leadership training.
She also believes that women have a hard time figuring out how to have a family and a career at the same time. Krill said she was mentored by Shelly Lazarus, former CEO of Ogilvy & Mather and currently serving as chairman emeritus, who is a mother of four children. She said Lazarus helped her figure out how to juggle both family and career.
Krill’s secret to doing both?
She said Lazarus told her you have to “jettison the people and things out of your life that don’t matter, and focus on what’s meaningful to you.” Krill says that “Nobody can have it all! Men or women. But you can have what you want if you focus on it and figure it out.”
I want to say that while I’m talking about women here, this applies to men too. Men also have to balance family and careers. Boys also have to learn about direct response marketing and how to run a successful business. Just like women, when you focus on your development and ambition and look to mentors who have reached the success you desire, you can figure it out and accomplish whatever you want too.
The other thing I want to mention to the men is that the women in your life need your support —whether it’s your wife or your daughter—or whether you are a peer or mentor to women. You play a significant role in their development (and vice-versa, of course.)
I’d like to hear from our GKIC members—what are you doing to mentor your sons, daughters and young people on running a successful business? What do you think young people need to learn more of in order to rise to the top down the road in their careers and businesses? Post your comments in the comment section below.
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