So many hats, so little time. Sound familiar?
I get it, we get it.
As a business owner, you’re probably ALWAYS on the go, struggling to find five minutes where you can really take a moment, breathe (count to ten…) and focus on your business – let alone learn new skills.
It’s super-important to get fully immersed in learning new skills and considering new topics. I mean, how else will you make mistakes and learn from them?
How else will you be able to talk tactics, formulate a plan of attack and really get stuck in?
Nobel Laureate Tim Hunt makes a valid point; “if YOU aren’t working pretty hard and totally immersed in the business at hand, somebody somewhere else in the world IS.”
You have to beat them to the punch.
If you’re fully immersed in your topic, your research will be thorough and rich in information, and your commitment will really show when it comes to seeing results.
Not only this but the more you immerse yourself, the better you’ll get at being productive.
That’s all well and good when you have an idea to run with. But what about actually GETTING these new ideas?
In his book, “A Technique for Producing Ideas”, James Webb Young explains that while the process for producing new ideas is simple enough to explain, “it actually requires the hardest kind of intellectual work to follow.”
He also explains that discovering new ideas is not the SOLUTION to finding more of them, but rather the need to mold our minds in the PROCESS of producing new ideas.
You can’t just sit around waiting for inspiration to hit you over the head with a baseball bat.
You need to be actively gathering the information around you, preparing your brain to make connections and gearing it up for a new idea to form.
Once you have a brand new idea, what do you do with it?
I’ve broken an example process down into these four stages:
1. Produce The Idea
2. Note Down The Idea
3. Organize The Idea
4. Put The Idea Into Action
It sounds pretty simple, and sometimes inspiration DOES hit you with a home run, but staying fully-focused will result in a breakthrough idea that, when implemented properly, could unlock a brand new goldmine within your business.
Getting to grips with the process of generating new ideas is crucial to what happens next. There are of course a couple of ways to give your brain a gentle shove into thinking up new strategies:
NOT literally. That would definitely NOT be productive!
What I mean is, try overloading your brain with as much information as you can. You’ll find yourself approaching the next idea, and even if it fails at least the creative parts of your mind are on full alert for next time.
Don’t get attached to your ideas. They are not baby animals in spring! They are there to be manipulated, changed, added to, chopped, discarded if need be, all kinds of processes.
By not criticizing your own ideas, you run the risk of missing out on extra opportunities that may pass you by while your attention is elsewhere.
However… if you’re wearing too many hats, you may not be able to commit your time fully to each of these stages.
How many of BIG ideas get pushed to the back of your mind and lost forever because you simply DON’T have time to implement them? Do you plan time each week to simply “think?”
Many successful Magnetic Marketing|No B.S. members tell me that they start off each morning or end each day simply thinking about their business and asking the question “What am I doing today to drive new business? What am I doing today to close new business? What am I doing today to drive new leads?”
Then on top of a daily check-in with yourself and your business – you can plan to have lunch with yourself while reading your newsletter, a book, or listening to an audio CD that will open your mind to new ideas that can grow your business.
And my favorite way to focus on the business is to actually get out of the business, away from the day-to-day drama and invest my time and energy into learning new skills, honing my current skills and planning for the future. It’s why I love our Magnetic Marketing FAST Implementation Bootcamps!
It is designed to give you 2 days immersed in our unique tools and ideas, away from the hustle and bustle of daily life with COMPLETE FOCUS and ZERO interruptions, for two straight days.
You can get all the details here – and join us on February 20-21, 2020 for our next Bootcamp!