How to Quickly Become Famous with “Manufactured Celebrity”

By: Dan Kennedy on: December 21st, 2010 8 Comments

Let’s talk about fame and fortune and how you can have both.

My local supermarket has a large, diversified selection of magazines – from Millionaire and Worth to Small Business Opportunities to People, US, Entertainment Weekly to Maxim and GQ to Good Housekeeping and Town & Country to Cigar, Player and Poker Weekly, etc.

Paris Hilton for example, during the height of her popularity appeared on 13 of the 30 magazines in a magazine section. She was being paid $300,000.00 to make a 60-minute appearance at a party or night club. Paid to appear in magazine ads for several products, has licensed her “brand” to several others. She is the ultimate example of cashing in on being famous for nothing more than being famous. (I’d love to employ her publicist.)

At a Renegade Millionaire Retreat, I talked about manufactured celebrity, and why and how it is such a valuable asset – and best of all, is one that anyone can create for themselves out of thin air. I talked about Bob Stupak, for years the brilliant marketer, promoter and operator of Vegas World (now the Stratosphere), how he made himself a celebrity his customers were eager to meet, get photos taken with, then breathlessly tell their friends and family about meeting him – as if they’d met Elvis.

Unlike the late Elvis, I very rarely (as in: never) get asked to autograph bare breasts or bras or panties, but while about 300 stood in line for Bill Rancic’s autograph and photo opp, about 100 did so for me, and you might think I’d be “old hat” to many of them.

But I have cultivated celebrity within my customers and target markets, just as Bob Stupak did with his, and have profited by doing so. Even for local market business owners, this is important; VIP Members Bob Higgins, Dr. Greg Nielsen are somewhat good at it. The Phoenix restaurantuer and (local) “celebrity chef”, Eddie Matney, that I had Rory hire to speak at his boot camp for restaurant owners is good at it.

The simple truth is, if you aren’t deliberate, systematically, methodically – or rapidly and dramatically – establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.

For resources, certainly revisit what you own of Paul Hartunian’s, Steve and Bill Harrison’s, Raleigh Pinskey’s.  Observe me.

Then the question: do you have a plan you are following, working, implementing, step by step to make yourself a (bigger) celebrity? If not, why not? If not now, when?


Dan Kennedy is internationally recognized as the 'Millionaire Maker,' helping people in just about every category of business turn their ideas into fortunes. Dan's "No B.S." approach is refreshing amidst a world of small business marketing hype and enriches those who act on his advice. For more money-making marketing tips, tactics and strategies, go to

8 Responses

  1. No Spin says:

    They called it snake oil back then, and it’s snake oil now.

  2. And it is infinitely easier, cheaper and quicker to make oneself a celebrity today as opposed to even just a decade ago, thanks to technology.

  3. Great article and idea! Everyone IS a celebrity within their own circle of influence. Thank you.

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