Here are The Real Limits

By: Dan Kennedy on: November 8th, 2010 2 Comments

I was told years ago that the passing of time accelerates with each decade, kind of like the way the last 1/8th of a gallon goes away faster than the first 1/8th. I felt that, after I turned 50. I imagine I’m about to feel it all over again and more so.

This brings me to the point: limits. You know, I’ve often talked about self-imposed limits versus real limits, and how most people never, ever, ever get close to testing any real limits. Well, there are real limits. For time, energy, endurance. For money.

You can only do so much, manage so many projects, coordinate so many people, before the overall quality and value of what you are getting done is so drastically compromised by the quantity of what you are getting done, it’s a bad trade. So you have to DISCRIMINATE, PROCRASTINATE and ABSTAIN. You have to be selective about what you decide to do and not do. You have to put things on a back burner, schedule when you will re-visit them, and ignore them until then.

You have to pass altogether on good, worthy, lucrative and interesting opportunities. For a really successful person who values opportunity and has a great work ethic like me, this is very difficult. Personally, I find it more difficult than it was to go from zero to success in the first place.

You and I must modify the way we play our games based on reasonable and realistic assessments of the changes in ourselves and those around us.

This year there have been quite a few GKIC Inner Circle Members who added entire, new businesses to their existent businesses, who added two hundred fifty thousand, five hundred thousand,even $1-million and more to their incomes. Why not add that same amount again? Heck, why not multiply instead of add?

There may be no good reason at all. Why not? Go ye forth and multiply.

Or – you may be wise to temper, to more carefully pace your growth and success. I frequently talk about the importance of “enough is enough numbers”. The king who keeps adding rooms onto his castle with nothing to put in them, no reason to have them, is a fool.

Lots of businesspeople are captive prisoners to their businesses because they are ignorant of “our kind of” marketing and entrepreneurial strategies. They are on call 24-7, they feel unable to be away for a vacation for a week or disconnected for an hour. That’s one kind of prison.

Others are imprisoned by failure — their incomes meager. But success can be a prison, too. You can become captive to unrestrained ambition. The midas touch can be curse.

There is magnificent obsession. But also just obsession.

So, it might be good to set aside a little time to check on your compass, to verify and enunciate your complete definition of “success”. Otherwise you might miss it. It’s even possible to over-shoot it.


Dan Kennedy is internationally recognized as the 'Millionaire Maker,' helping people in just about every category of business turn their ideas into fortunes. Dan's "No B.S." approach is refreshing amidst a world of small business marketing hype and enriches those who act on his advice. For more money-making marketing tips, tactics and strategies, go to

2 Responses

  1. Paul Serwin says:

    Dan, this article was great, but we wouldn’t expect less from you.

    The only limits we really have are the ones that keep us from achieving our potential. The true game-changers in business are those who can identify the limits, and then figure out a way to break those walls down.

    My goal for 2011 is to shatter any limits that there might be for business. I’m looking to exceed my own expectations, and then more. Who’s with me?

  2. Regarding the passage of time, the way I look at it each year of your life gets shorter. Your first year of life is your entire life, your second year is half your life, third year is one third of your life… each year going by quicker and a smaller part of your life.

    I’ve also heard your time on earth compared to a roll of paper towels or toilet paper (depending on how good/bad your life is, I suppose), spin the roll, and it goes faster and faster as the roll nears it’s end.

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