I’d like to talk about why I don’t think most entrepreneurs are “programmed” to acquire and analyze information before acting.
Nobody bothers to get some information before coming up with and implementing ‘ideas.’
I see it in my clients, too. They choose — choose! — to operate in an information vacuum.
Why is this?
Maybe they are ignorant of how much information exists on any given subject. Maybe they don’t like their ideas challenged. Maybe they are lazy. In too much of a hurry. In each case, undoubtedly some or all of these apply.
In addition, I just don’t think most entrepreneurs are “programmed” to acquire and analyze information before acting.
The more I pay attention to those around me, the more I realize how very different I am in this particular behavior. My first response to just about any new ‘thing’ is to round up whatever information I can, take it in, sort it, analyze it, think about it, talk about it with a few ‘sounding boards.’
When my divorce started, I went to a bookstore, library, had stuff provided to me from the Internet. When I was diagnosed with diabetes, same thing. When I take a copywriting job in a category I’m not familiar or current with, same thing.
I like a small mountain of information to work with. Ultimately, I save time, avoid mistakes, save money, make money, validate some assumptions, invalidate others.
So, if you were suddenly handed the task of running a restaurant and knew nothing about doing so, and had eight hours before you took over, how would you spend those eight hours?
I hope NOT shooting baskets and sleeping.