“Why do you want to succeed?”
That was the question I asked during our recent Magnetic Marketing training.
Throughout the dozens and dozens of answers I received there was one common thread…
You want to have enough money to have the freedom to do whatever you want in life.
So what does having freedom mean to you? Here are some of the main things you told me. You want to…
- Work for yourself and avoid having to work for anyone else ever again.
- Give back.
- Work less and “play” more.
- Spend more time with your family.
- Help other people live better.
- Travel more.
All of these are great reasons and, of course, they just scratch the surface.
Identifying the reasons why you want to succeed is a critically important activity. Because as American entrepreneur, author and motivational speaker the late Jim Rohn often said the only real reason more people don’t succeed is because they don’t have enough reasons why.
But is having a good list all it takes?
I have observed that sometimes people do indeed have a good list of reasons, yet they still struggle to succeed. So why is this?
It certainly can’t be attributed to lack of opportunity. Look around and you’ll see and read about people reaching extraordinary wealth and success with ordinary ideas and every type of profession.
It’s not because there aren’t tools to help. We have proven resources that will show you how to market, create wealth, and sell better, even step-by-step plans to build a business from scratch and more.
And it’s not because there is no one to show the way. Coaches, mentors and mastermind groups are readily available to help with that.
So what’s the answer to this riddle? Before I tell you, there are a couple of things you need to have in place.
First of all, you must define exactly what success is to you. Because if you don’t know what success looks like then how can you expect to hit it?
So take out your notebook or get in front of your computer and begin to write a detailed picture of what success looks like to you.
And I’m not just talking about how much you’ll earn. Get detailed about how many hours you want to work each day and how many days you want to work each year.
Then go into detail describing what exactly success looks like to you.
For example, if giving back is part of your vision, how do you envision your role? What organizations will you donate your time and money to? How many hours a week and how much money? And so on.
If you want to travel more, how many days a year will you travel? Will you work while traveling or will you step away from your business with no communication for days at a time? Will you stay in five diamond resorts or is camping more your style?
You must define exactly what these things look like so that you know what you need to do to get there.
Second you must reach peak personal productivity. To do this you must define what peak personal productivity looks like and have enough reasons why achieving it is important to you.
Dan Kennedy defines productivity as “the deliberate, strategic investment of your time, talent, intelligence, energy, resources, and opportunities in a manner calculated to move you measurably closer to meaningful goals.”
Once you have those in place, you are ready for the real trick and that is to link “your reasons why” to your goals.
In his book, No B.S. Time Management for Entrepreneurs, Dan points out that to achieve your goals, you have to maximize your productivity. And to do this “You have to fight to link everything you do (and choose not to do) to your goals.”
In other words, you must measure everything you do against your goals. (Tweet this!)
Is the time you are spending doing something (or not doing something) moving you closer to your goals or further away?
For example, if you choose to check email, Facebook, and phone messages multiple times throughout the day, will that move you closer to your goal or could it be that the multiple distractions are making you less productive and keeping you from reaching your goals?
Linking “your reasons why” to your goals will give you clarity, help you make better decisions and accelerate your progress.
For instance, a GKIC member mentioned her decision to say “no” to certain types of projects with clients that were requiring an enormous amount of attention yet paid her much smaller fees than other projects. Realizing this wasn’t moving her closer to her goals, she decided to focus on getting more of the projects that would pay her a higher fee.
By clearly defining your reasons why and your goals and linking everything you do to them, you will have a very simple formula for determining if you are; a) being productive and b) consistently moving closer to your goals.
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