Avoid the “Monkey See, Monkey Do” Mentality in Your Small Business Marketing

By: Dan Kennedy on: October 8th, 2009 17 Comments

For years I’ve puzzled over – and never cease puzzling over – how people can have ‘the ways of success’ shown to them, visible to their naked eye, even pushed into their faces, and be told the principles behind what they are seeing, and still not copycat it, not do it, or even perversely do the opposite.

I’m a very open book – and I answer just about any and every question asked of me. In my various newsletters, I “reveal” everything I do to create continuing customer interest and involvement, foster retention, promote ascension, program good attitudes toward investing in resources, etc., etc.

It’s all right here out in the open. Side example: at a past Renegade Millionaire Retreat, over $70,000.00 of Glazer/Kennedy products were purchased at the “store” during the event with no “pitching” of any of the products.

There were six things done to make that happen. Six. All six there to see. Two also said.

But I’ll wager the biggest turkey getting deep-fried and blowing up a redneck’s garage this Thanksgiving that darned few if any of the info-marketers in attendance took careful and specific note of those six things and made up a ‘How To Do’ list for their next seminar. And, the six things have broader application, to other businesses as well – including restaurants, chiropractic and cosmetic surgery practices, etc.

More important even than a powerful small business marketing and moneymaking strategy like Those Six Things, though, is the BEHAVIOR of highly successful people to be observed, the LANGUAGE of highly successful people to be heard – then Monkey still doesn’t do.

Oddly, the vast majority of people are easily led monkey see, monkey do by the vast majority, so that copycatting the unproductive or even silly reigns – like, say, having a cellphone glued to your ear even while standing at a urinal peeing. Monkey see, monkey hear, monkey do, monkey idiot.

At the Renegade Millionaire Retreat’s Movie Night one of the features I showed was from Penn & Teller’s outstanding, wickedly funny Showtime series, BULL****, exposing various frauds and foolishness. The one I showed was about bottled water.

Monkey See, Monkey Hear, Monkey Do can be a powerful success strategy or a powerful failure strategy. Or just embarrassingly silly.


Dan Kennedy is internationally recognized as the 'Millionaire Maker,' helping people in just about every category of business turn their ideas into fortunes. Dan's "No B.S." approach is refreshing amidst a world of small business marketing hype and enriches those who act on his advice. For more money-making marketing tips, tactics and strategies, go to www.GKIC.com

17 Responses

  1. Thanks Dan! Great article

  2. Rob Anspach says:

    I’m amazed at how some people who made millions have no clue how they did it…they dont know how to replicate it to do it again… they dont know how to teach it to others…

    … and those that follow others and dont do it exactly the way its being taught to them and wonder what they did wrong when their results are terrible.

    Take for example… any Dan Kennedy sales letter… (they work, they are proven that they work time and time again)… but some buffoon takes the letter and removes bits and pieces and puts his own wording in it and when it doesnt work – he blames the original letter writter (Dan).


    I emplore you!

    :) Stage Hypnotist Simone

  4. Rob Anspach says:

    … guess!

    if you guess them right … you win a great prize.

  5. but Daaannnn……

  6. re: Ron

    I’d like to copy Dan’s letter word for word but it would be hard to sell golf lessons if I wrote them a letter about the $97 Phenomenon product.

  7. Rob Anspach says:

    …you can sell ice to eskimos with that letter…

    if you think you cant then you already sabotaged your efforts from the start!

  8. No, seriously, w h a t a r e t h e s i x t h i n g s ?

  9. Rob Anspach says:

    … make a video with you on your knees begging and pleading… and I’m sure Dan & Bill will gladly share with you the 6 imfamous things.

    (oooh, and I want to see the video)

  10. Is that a challenge? Don’t tempt me. that sound like too much fun.

  11. Rob Anspach says:

    … if you accept it then yes, its a challenge…

    and you might actually have fun making such a video

  12. Jim Rowe says:

    I also share some of the marketing ideas in my marketing group that helped me blow up my cash register and win a new Porsche…Thanks Rory! I’m always amaized that people just dont do it.

  13. Brian Horn says:

    I know Jim very well, and he gets it for sure. He’s a marketing maniac!

    See you in New Orleans bro!

  14. Rob says:

    … we can all be marketing maniacs …
    it takes time, effort, an open mind and major action.

  15. At least small business owners should now realize that typical “brand building” ads by big, dumb companies don’t work. Right?

    We used to think that such dumb ads were only OK for patient companies with very deep pockets — but now we realize that those “deep pockets” are all-too-often our own, in the form of government bailouts!

    Or DO we realize that? Sadly, so few small business owners do…

  16. And yes, Simone, I too would love to know “Those Six Things”, but note that Dan pointed out how BEHAVIOR and LANGUAGE of highly successful people are even more important.

    So those are what I’d REALLY like to study, and do — by immersing myself in as much Dan Kennedy material as possible! (a very profitable behavior in itself, I believe…)

  17. “Deploy the Ziegarnick Effect to anchor a repeat audience” says a stompernet author. Intensely interesting, on purpose. Then, leave them wanting, begging for more. You win, Mr. Kennedy! I’m still here.

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