Are You Working Your Mind Like An Exceptionally Successful Person?

By: Dan Kennedy on: April 18th, 2013 8 Comments

In April 2013, the Wall Street Journal had an article about a successful restaurateur named Jodi Richards.

Richards competes in extreme trail races, triathlons and bike races such as the 64 kilometer “Ö Till Ö” island to island race in Sweden. The article discusses her workout routine (she uses two training coaches!) her diet and the cost of her training and gear which includes specialized high-tech fitness equipment.

For instance, she uses something called the AlterG anti-gravity treadmill that reduces a percentage of her body weight, helping her improve her speed and minimize the impact on her joints. The cost of the treadmill?  $55,000.

She also uses a Hypoxico training chamber that simulates training at a high altitude which costs about $28,000. She owns Guru Custom TT Cr-901 bike that costs $11,000. She pays a total of $330 a month for her two coaches and spends $120 per Pilates session.

Mind you these aren’t all of her training costs. It’s also noteworthy to add that this is for her hobby, not her restaurant business, Atera.

Ms. Richards is in continual pursuit of expanding what her body can do. She invests in a running, swimming and strength coach and a second coach for cycling and strength.

A lot of not-very-bright people would think this is wasteful. If she already has a strength coach, why does she need a second one?

Some might also question the rationale behind hiring a coach for running and swimming when she obviously is quite adept at both.

But having coaches, specialized gear and a special diet allows her to be able to do extraordinary things such as compete in extreme conditions and expand what her body is capable of doing far beyond a normal human being’s body. Coaches help nudge her into pushing her body farther. They help her unearth tweaks that allow her to shave off time during a race. And they renew her motivation when negative self-talk gets in her way.

Similar attitudes prevail when it comes to intellectual input.  Some excuse themselves from acquiring and investing in information, taking the stance, why invest in learning more when I don’t use half of what I know now?

But exceptionally successful people think differently. They think, “I want all the stimulation I can get because my mind is fully capable of expanding to meet, sift, sort and organize as much information as I can put in front of it.”

When I work on projects, I process information by the pound. Searching and sifting for the one detail, the one gem that will make the package a winner and create higher profits. And I’m happy to find one nugget among the pile—because sometimes that’s all it takes.

Donald Trump gets up every morning at 5:30 am to read. Several daily newspapers, professional newsletters, books. I imagine the overwhelming majority of what he finds he already knows or has little interest in. However I’m confident he is hunting for that rare find.  Something he did not know or a fresh perspective that triggers profitable thoughts.

I’m fortunate to know a lot of very rich entrepreneurs. I can’t think of any who aren’t in constant pursuit of more information, ideas and inspiration.  And while they may complain on occasion of being behind in their reading, they’re always buying more books.

The wealthiest people realize the value of acquiring, investing in and processing information. The value does not only require revelations of brand new things—if the input…

  • reminds you of knowledge already in your possession
  • nudges you into acting on some slow simmering idea or intention
  • pushes you past procrastination on just one useful action
  • counters gloom ‘n doom media blather

…it earns its keep.

The ad slogan for the National Enquirer—“Enquiring minds want to know,” would make a great motto for the person who wants to join the ranks of the exceptionally successful entrepreneurs.

Because it would serve as a reminder that, to be exceptionally successful, you need to feed your mind and investigate regularly, constantly, continuously and enthusiastically.

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Dan Kennedy is internationally recognized as the 'Millionaire Maker,' helping people in just about every category of business turn their ideas into fortunes. Dan's "No B.S." approach is refreshing amidst a world of small business marketing hype and enriches those who act on his advice. For more money-making marketing tips, tactics and strategies, go to

8 Responses

  1. What an inspiring lil girl. Kind of a slap in the face wake up call for me to get off my @$$ and do something!

    When will you be near New York?

    • Mike Stodola Admin says:

      We’ll let you know when we are near the big apple. Thanks for reading!

  2. Haha, that is great stuff.

  3. Great post Dan.

    The day you stop learning is also the day you’re out of business.

  4. Aaron says:

    Gosh, I wish they would teach GKIC in schools! Would definitely help the future economy. Wish I had come across this when I was 8 years old.

    • Admin says:

      Aaron – glad you are finding value here! Is there any specific information/topic you’d like to learn more about?

  5. Ken C says:

    Outstanding comments, Dan… I think people often forget to invest in themselves, being overwhelmed with constant social-media and internet news already. I only started becoming successful, two decades ago, once I shook off the ‘rat race’ mentality and started buying and reading books by the dozen, and courses from you (and others like Brian Tracy, Tony Robbins etc).

    My entrepreneurial success was directly correlated with implementation of buying new knowledge (particularly yours; thanks), so I am constantly buying books, my mcmansion now resembles a library (much to my wife’s consternation, the piles ‘o books everywhere seem cluttered to her). I haven’t watched commercial television or cable in nearly two decades, I do not own a cell phone nor other timewasting leashes (thanks for the tip on that).

    Focusing on what helps leverage knowledge to create wealth, as in what you teach, Dan, is the right ‘channel’ to tune in to for ongoing entrepreneurial success. I like your phrase, ‘intellectual input’; that’s a wealth correlate.

    To spectacular profits,


  6. Michele says:

    I would like to see reviews of good books to help us accomplish some of this growth without wasting time on old/valueless stuff. I have a copy of STEALTH MARKETING that is as good or better than its first day on the market. I know the value of priceless classics–but which ones are they? I see 100 new books on entrepreneurism per month and have time to read only two. Where should my time and eyeballs go?

    What do you suggest?

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