Are You Too Jaded?

By: Dan Kennedy on: May 16th, 2011 8 Comments

This is one I am writing for myself. You can read it if you want to, but it’s really for me. (I’m toying with starting to write all these for myself. I need a lot of counseling, so it seems like a clever and efficient way to use this time.)

Many moons ago – a phrase I find appropriate with frightening frequency – I took one year nearly off from business and made a living betting on horses . To bet horses at multiple tracks or at the big-handle New York tracks, you had to go there physically; this was before simulcast.

So, every Saturday and some weekdays I flew from Cleveland to New York in the morning, drove to Belmont or Aqueduct, bet the thoroughbreds there until I won $1,500.00, then immediately left – even if after just one race, flew home, and most nights got to Northfield in time to do the same thing there with harness races.

I did just fine, I made over $50,000.00 that year, and that was in the early 1970’s, and I was young. But it took all the fun out of it. Losses were of monumental importance because too many in a row would wipe out the bankroll, and it is impossible to make money gambling without money and the courage that comes with it.

The wins came devoid of joy or satisfaction because they were a necessity. It was a grind. Doing anything to make money – or doing anything else, for that matter – without frequent celebration makes Jack a very, very dull boy.

And I do not celebrate enough. Maybe you don’t, maybe you do, I don’t know. But I know it’s easy to start taking all your successes and achievements and victories for granted, as just what you do.

For me, making $100,000.00 delivering a speech or closing a $100,000.00 copywriting contract or contemplating taking or rejecting a proposed arrangement to conduct a coaching program for a client for $750,000.00 or seeing my book on a shelf or a bestseller list or giving somebody strategies and copy that brings in $500,000.00 from a zero start in 90 days – well, that’s just what I do.

The other night it briefly occurred to me this deserved some recognition and a toast. A few days before Bill reported on a new product promotion that topped $500,000.00. Same thing. Days later, I thought – gee, maybe that ought to be celebrated.

So, my advice is: don’t become too impressed with yourself, but don’t become too jaded either. Recognize the amazing nature of your progress and accomplishments. Celebrate your victories with whoever’s in your life that matters. Be more cognizant of others’ accomplishments and generous with recognition and praise. Celebrate good times, c’mon.


Dan Kennedy is internationally recognized as the 'Millionaire Maker,' helping people in just about every category of business turn their ideas into fortunes. Dan's "No B.S." approach is refreshing amidst a world of small business marketing hype and enriches those who act on his advice. For more money-making marketing tips, tactics and strategies, go to

8 Responses

  1. Allen Carrington says:

    Great advice , always what I need.

  2. Melissa says:

    Dan, this is so spot on. My husband (who is so smart) told me early on when I started my business, “Always celebrate the achievements, because there’s going to be a whole lot of c**p along the road too.”

    So we celebrate even when we come *close* to a sales target, otherwise we’re crying over what is in reality might be a record month just for the sake of a lost transaction or two. And that don’t make no sense.

  3. Jorge says:

    Very good advice Dan! Keep up the good vibe! =)

  4. Absolutely, Dan. It’s easy as entrepreneurs to work ourselves to the bone working towards the lofty goals we’ve set for ourselves that we forget to give ourselves and our team the celebration (not just a brief pat on the back) we deserve.

  5. Julie Barnes says:

    Thanks for the much needed reminder Dan. I’m patting myself on the back now for some recent magazine articles that I landed. :-)

  6. Paul Wowk says:

    I recently graduated with a bachelors degree. Of course I looked at it as stupid. Just a degree that will slow down my progress.

    Then I have to think back, 90% of all people want a bachelors degree but cannot obtain it.

    Something to think about. I’m celebrating tonight with too many beers and too many friends…

  7. I’m constantly giving advice to others, that I need to definitely stop and take this advice myself. It’s no sooner that I start to find myself getting bored with my industry that I come across this article and think about the fact that there is so much more success in front of me if I just celebrate what I have and get excited once again about the future. Thanks Dan…

  8. Luck says:

    Glad I’ve finally found sohmteing I agree with!

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