Are You Playing Blind Archery?

By: Brian Horn on: September 21st, 2010 1 Comment

In yesterday’s post I talked about how to adapt and find a market for anything. I want to change gears now and talk about your goals. First you have to think like …

Today Is The First Day
Of The Rest Of Your Life

…unless you live on the other side of the international dateline, in which case yesterday is the first day of the rest of your life.

Might be a good time to take stock. Are you at least 50% of the way to achieving each goal you set for yourself for the year? If not, why not? How much is the deficit? What can be done – fast – to get up to speed?

A while ago, I had my VIP West Group together, and I’m delighted to tell you most are ahead of schedule, more than halfway to goals, substantially outperforming their prior years. Personally, I’m about par on financial goals, a tick behind on some project goals. I anticipate hitting virtually every target bullseye.

This entire discussion, of course, presumes targets.

You might be surprised – I’m frequently astounded and disappointed – at the number of entrepreneurs running around playing ‘Blind Archery.’ They wouldn’t go out and play golf on a course with no holes in it. But they’ll blunder about in business with no targets, no benchmarks.

There are some authors/gurus who advocate not setting up precise targets, not making to-do lists, not managing yourself by objectives.

I think they’re nuts. In fact, it’s my observation that a person’s accomplishments and income directly reflect the number of precise targets he is measuring daily, weekly, monthly progress toward. Measurement makes money.


Brian Horn, of HornDog Search Marketing, is recognized by many as the "Glazer-Kennedy Secret Weapon", because of his role in helping not only Dan Kennedy and Bill Glazer with search engine optimization and social media, but also many of the top Information Marketers in the world. Brian shares SEO tips for small businesses over at at his blog,

One Response

  1. I think we should all be writing out our daily, weekly, monthly… as well as yearly goals. I have a stack of notecards on my desk with those exact things – and flip them through everyday.

    Every Sunday I create new “weekly” cards…. and the last day of each month I create new “monthly” cards for the next month.

    Works like a charm and keeps me focused!

    Jeremy Reeves

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