I’ve been in the advice dispensing business for 40+ years.
Throughout my career I’ve been paid millions and millions of dollars by CEO’s of Fortune 500 companies, entrepreneurs, small business owners, even my peers, professional speakers, authors and consultants.
Whether the economy is good or bad, I remain fully booked and in demand.
On occasion I have run up against ‘professional norms and guidelines’ dictated by some association or certifying organization, and had my fees and the fees I recommend others charge criticized. Some say they are unethical, some say they are impossible to receive.
Nevertheless, I’m fully booked with demand left over.
And people I’ve guided routinely command premium prices in return for their products and services.
I’m not telling you this to brag. My ego doesn’t need the boost.
I’m telling you this to let you know that these sort of opportunities exist and are there for the taking by people who may have never dreamed they could command such, “aggressive compensation.”
And at no time is it more critical than right now thanks to the rising costs of marketing and customer acquisition and the overabundance of marketing streams fighting for people’s attention.
Right now you may be asking yourself, “Given the habits of consumers seemingly flocking to pay the lowest price is it still possible to find consumers willing to pay top rates?”
It is, I assure you. In fact, I guarantee that hugely valuable customers exist for every business. It may just be you’re looking in the wrong place.
The truth is if you lack the kind of customers, clients or patients I’m talking about, you are most likely lacking specific customer focus and using ineffective approaches that are dangerous to your business’ long-term survival.
Amir Karkouti, owner of a successful group of restaurants in San Diego and an author, speaker and mentor to other restaurant owners wrote this letter…
“It wasn’t that long ago that my restaurants were going to fail and I was losing hope. I spent the last money I had to go to the SuperConference, and I went home determined to utilize everything I learned from you and all the other marketers. I went straight to work. I got lists, created letters, improved my copywriting. I realized that my business wasn’t failing—I was failing at marketing it. “
Amir says since that time his restaurants are booming. He’s been written up in publications, began speaking to and coaching other restaurant owners, and written a book on how restaurant owners can market their business to explode their profits. He developed a Marketing System that includes a turn-key, automated email marketing program, the “4X2 SECRET”- which brings customers back 4 times within 2 weeks and The Restaurant Sales Letter Template.
Amir used specific-customer focus—targeting the right customers—and combined that with effective marketing strategies to get him out of peril and onto a prosperous path.
Any business owner can attract higher value customers and clientele. Ask yourself, if you could double your net profit, without getting any more customers, wouldn’t you want to do it?
PS: The key word in Info-FIRST Marketing is: marketing – and I mean it. This is a place for copywriters; for direct-response copywriters. For entrepreneurs who do their own copywriting. For people who set out from square one to put together media and tools cloaked in content, but purposed to move a potential buyer forward in measurable steps to a purchase. For people who keep score with customers gained, sales made, price elasticity and profit margins, speed of customer acquisition not with raw readership, viewership, listenership, response, views, opt-ins, likes.
Click here and register today for the Info-FIRST Marketing Summit this November 8-10 in Chicago, IL.