I just got back from Opryland Hotel in Nashville where we held INFO-Summit 2012 …
There was so much great information flying around that it would be easy for attendees to go home and put their info in a drawer…and wait until they have some free time to put the new ideas they’ve learned into action …especially with the holidays just around the corner.
It’s a common occurrence. You mean to do something with the ideas you get, but after sitting the materials on your desk a while, you move them to a drawer to get them out of the way telling yourself that you’ll get to them ASAP.
I’ve seen members do this with their newsletters and other materials too—the information is great, but you feel overwhelmed—and unsure what to do first.
So you put it aside intending to get to it “some day.”
But here’s the thing…it truly only takes one idea…one strategy to change your business and your life.
That means you don’t need to do ALL the ideas that come your way. You just need to pick one and get started.
During a Q & A with a panel of Dan Kennedy’s Platinum Mastermind members, Dr. Tom Orent gave a great piece of advice. In fact, it was his answer when Dan asked, “What is your best piece of advice?” Dr. Orent said, “Fall forward faster. Because the people who have failed the most are the most successful.”
Then he gave a great way to deal with overwhelm that I want to share with you today—so that you can make sure you get some stuff done before the end of the year!
Dr. Orent suggested that you take out a piece of paper and write down all the ideas you want to try.
Next he said to narrow your list down to the top ten ideas on your list and set the other ideas aside in a tickler file to review at a later date.
From your top ten list, pick just two ideas that you will implement in November and two ideas from the list you will implement in December.
Focus on only the two ideas you’ve chosen for the month.
Not sure what ideas you should do first? Here are some tips:
1) Pick the ideas which are the best speed marketing strategies. In the Phenomenon Dan teaches you how to get more done in the next 12 months than you did in the previous 12 years.
One of his strategies is to focus on speed marketing strategies that will multiply and expand your business. For example, you could focus on a key area of your business where you haven’t yet converted to GKIC marketing. This might be something such as not having a lead magnet in place to attract new prospects to your business.
2) Circle the desk before you sit down. During John Carlton’s conversation with Dan about copywriting at INFO-Summit, John talked about how he had observed how a dog turns in circles before it lays down. He said that in order to avoid wasting time, before he writes a single word of copy, he circles his desk and doesn’t sit down until he is ready to write.
Similarly, to get things done, you need to be “ready” to go when you implement a new process, strategy or idea. If an idea on your list leaves you feeling unsure of where to start or what to do, that might be a sign to leave that one for a later date.
Instead pick an idea that you feel more confident about starting on immediately. (If you are looking for how you can find the time to implement new ideas, Dan shows you how to “find” that extra hour to work on the “thing” you’ve been meaning to get to in No B.S. Time Management for Entrepreneurs.)
3) Evaluate what is easiest to do based on what you already have. One thing to consider is what can you do with the tools you already have in place.
While this isn’t always the best criteria, some action is better than no action. This means that sometimes to get started, this is excellent criteria and will make it easier to get going.
If you have an email system already in place, it might be easier to set up a follow-up email sequence for new prospects than it would be to send out a postcard when you have no list with physical addresses and have never dealt with a list broker before.
4) Do what are you most excited about. Call it your gut instinct or intuition…but what do you feel the most excited about on your list? The things you are most excited about will be the easiest to get done versus the things you are apprehensive about. Trusting your enthusiasm about an idea or project can be a key to helping put your idea into motion.
I don’t want you to wait until next year to start seeing a shift in your success.
So right now, take a few minutes to write down the top ideas and strategies you want to implement in your business. Use the four tips I’ve given you to pick your top two and get started today. If you do, you’ll be celebrating at the end of the year and will have started a new tradition of getting things done to move your business forward.
NOTE: If you’re still not sure what to do or how to do it, then check out our FAST Implementation Bootcamp—open to all GKIC members for FREE. We’ll take you through all the steps and show you the best strategies to start with to get your business in high gear now. In fact, our 2012 GKIC Marketer of the Year, Walter Bergeron completely transformed his business in just 90 days by going to Fast Implementation Bootcamp—and just one year later, he just signed a deal that will take his company to the 8-Figure level! Find out when our next bootcamp is here.