A Most Intriguing Question

By: Dan Kennedy on: March 24th, 2011 4 Comments

One Of The Most Intriguing Questions…..

…was passed onto me by Lee Milteer; asked of her by somebody she’s privately coaching. I say it’s “intriguing” because, to me, in many ways, it is puzzling and surprising. However, it is not an unusual question. In different ways, people raise it all the time. The question as this person stated it is:

When does all this get easy and effortless?
— all the money I want rolling in without (all this) work?

Ha! I call this puzzling, because, again to me, the answer is obvious.

First, it is obvious by observation. I do not hide the fact that I work a lot and work hard. Bill doesn’t hide the fact either. Some others choose to try and hide it, but if you look, and think, they can’t.

One person we all know who seems to often be on vacation might mislead the casual observer into believing he’s not working. But the more serious, less naïve observer would note he takes his laptop and wireless internet hook-up with him wherever he goes and spends hours a day checking stats of a dozen sites, writing and sending e-mails, etc.

He may be sitting in a beach chair rather than on office chair, but he’s working. And, as I’ve often pointed out, EVERY get-rich-via-the-internet guru goes to the work of a zillion step multi-media sequence to sell multi-day seminars where they do manual labor work to sell coaching where they do manual labor work – so who’s kidding who?

Please, observe Trump. He’s working his ass off. Speaking engagements including 20+ Learning Annex events a year, a syndicated daily radio show, umpteen TV and radio talk show appearances every week, taping The Apprentice, two books a year, overseeing and selling licensing deals for the Trump Magazine, clothes, jewelry, cologne, and doing publicity work for all of them, managing his team, golf courses, casinos.

Every successful person I know works hard and works a lot and, as I’ve written in my books, blurs the line between work and play, office and home, week and weekend doing so, unless and until they stop altogether.

So, second, the answer is: when the interest and dividends from your entirely passive, conservative and secure investments (plus planned spend down of principal) provides 100% of all the current income you desire, you can, if you wish, switch to the No Work Plan. Then it’s easy and effortless. (I could do so now if I chose. I soon will.)

But until then, you work. And harbor no silly illusions that there is, somewhere, the easy, effortless, no work business.

They ALL require an honest day’s work and then some. Of course, there’s different kinds of work. Once, mine include a grueling travel schedule; now it does not. Once Trump’s didn’t; now it does. And I remind you all, you could be really working for a living. Try a week in the barns at the track. I doubt you’d last from Monday to Sunday.


Dan Kennedy is internationally recognized as the 'Millionaire Maker,' helping people in just about every category of business turn their ideas into fortunes. Dan's "No B.S." approach is refreshing amidst a world of small business marketing hype and enriches those who act on his advice. For more money-making marketing tips, tactics and strategies, go to www.GKIC.com

4 Responses

  1. Ken Gullette says:

    Very important point. I launched an online kung-fu school (membership site) almost three years ago and it’s a LOT of work. If I slack off at all, I see it reflected in the income.

    The beauty of this is — it may be hard work, but it should be work that we love, so when I go on vacation and I’m taking care of members and writing blog posts and sending emails (and transferring funds to my bank account) it’s work, but I love it, so it really isn’t work.

  2. This makes me think of people that sneer at rich musicians and athletes going through a hard times—as if having more money ends hard times. They don’t see the hours a musician or athlete puts in every day, many more hours than a day job.

    I’m not being apologetic for the superstar, but its not the picnic like a lot of people think it is.

  3. Ginger B says:

    I second Braden’s post, and agree that more money doesn’t equate to having less problems. If more people didn’t have such a negative mentality toward money and the people who make it then maybe we wouldn’t have as many broke people.

  4. JWB says:

    It’s sad that you must post the answer to such a question, but it’s such a popular idea and it needs to be crushed.

    Too many times hearing too many speakers and authors make me feel bad for working hard has burrowed its way inside my head, and if I’m not careful I try to be a lazy entrepreneur and I get my ass kicked by the market place and then must work even harder to make up for my idiocy.

    Appreciate the post.

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