3 Ways To Instantly Find Money In Your Business

By: Dave Dee on: March 4th, 2014 9 Comments

A few weeks ago, my friend’s son found $80 he didn’t know he had.

Apparently, when he left his job in August to go off to college, he didn’t realize he had one more paycheck coming.

Because the company didn’t have his new address, his check sat there…for 5 months. They were waiting for him to contact them with his new address.

When he never did, they mailed it to the address they had on file when they mailed his tax form.

Now while $80 isn’t a huge amount of money, I think you’ll agree that coming across unexpected cash is always a wonderful experience.

An instant cash surge can fund an event you really want to go to but thought you couldn’t afford.  It can provide the money for something you’ve really wanted to buy. Give you an opportunity to invest back into your business so you can make even more money.  It can relieve stress or be used to pay off debt. Or even do something completely frivolous you wouldn’t normally do.

Indeed, just about every business can benefit from a surge of cash.

The thing is…the cash is usually always available. In fact, it is just waiting for you to collect …from your own customer base. All you need to do is ask.

Here are a few ideas for collecting that money:

1)      Counter-Season Programming.  Many businesses slow their marketing during their slow season, thinking they are saving money. However, being slow is the perfect excuse for sending out a promotion. Plus you can create urgency by making a special offer that only lasts during your slow time.

This is an example home improvement company might use: “Are you looking to improve your home? If so, this month is the right time to buy. Why? Because, it is historically, a “slow month” for the home improvement industry. Therefore, I’m able to offer some special discounts and incentives to get you through the snow and over to our showroom.”

2)      The Reason Why Sale. When you’ve built a relationship with your customers, sometimes all you need to do is give them a reason why you are having a special sale.

The reason why doesn’t really matter as long as you list one. It could be because you are moving… it’s your anniversary…birthday…end of season…”your accountant’s on vacation” or another special occasion.

As long as you tell them why, there will be a certain percentage of people who will take you up on your offer. (Tweet this!)

3)      You’ve Already Won. This type of marketing is done to get people in your door.  The idea is to offer some sort of free gift to your customers and all they have to do to get it is come to your store/location and pick it up.

Typically there are no strings attached other than that the customer must come inside your store to receive their gift.

This works well for two reasons. One, once there, they are more likely to purchase something. And two, because of reciprocity. The fact that you gave them a nice gift out of the blue often makes people want to return the favor by buying something from you.

Time-share companies do this all of the time when they send out postcards that say, “You’ve won a cruise for two.” The free cruise lures you to come tour one of their facilities and their only requirement is that you agree to speak with a representative and sit through their presentation.

The item you are giving away doesn’t even need to be related to your product or service. For example, a promotion might say something like this:

“While traveling, I picked up gorgeous handcrafted textiles made by single, impoverished women from XYZ country. The women sell these items to help create a better life for their children.

I was so impressed by the quality of their work and what they were doing, that I wanted to support them. However, I have no intention of getting into the import business, so that’s why I’m giving away these beautiful scarves, bags and yoga mat straps to my valued customers.

Right now you’ve already won one of these gifts. And there’s absolutely no purchase necessary to claim your gift. All you have to do is stop in this Saturday between 9:00 am -5:00 pm and bring this letter.

You’ll want to mention that while they are there you hope they will take a few minutes to check out what else you have in your store, etc.

So if you need some fast cash, don’t forget to ask your customers and soon you’ll have found money you didn’t know you had.

What types of promotions have you successfully used to create a cash flow surge in your business? Comment below.

NOTE: Get “The 10 Rules to Transforming Your Small Business into an Infinitely More Powerful Direct Response Marketing Business” for FREE. Click here to claim your customer-getting, sales-boosting tactics.


Dave Dee is one of Dan Kennedy's most successful students. Dave saw Dan speak over 16 years ago at one of the Peter Lowe Success Events when he was a struggling magician. He bought Magnetic Marketing and as you will hear when he tells you his story, his life changed in less than 90 days. Dave became a very serious student of Dan's by attending my seminars, joining his coaching group and most of all from implementing what he learned. For more money-making marketing tips, tactics and strategies, go to www.gkic.com

9 Responses

  1. Nick Sidon says:

    Hello David what can you do for a home service buss. I own a air duct & dryer vent cleaning company. Thank you in advance for your response.

    Nick Sidon

  2. Dr. M. Aminu says:

    I’ve been a member of the GKIC since 2008, and I must admit that your contents are always fresh and always get my light bulbs sparking. This piece certainly gives a fresh approach to marketing from an angle I find particularly interesting.

    I’ve used the “reason why” marketing before without even knowing it, and I must say it works!

  3. […] some of the most wildly profitable businesses in the world — recently posted this article:  3 Ways to Instantly Find Money in Your Business.  The key is making sure you have marketing and sales foundations in place to keep these sales dips […]

  4. The webinar link doesn’t work.

    • Mike Stodola Admin says:

      Colleeb…thanks for letting us know. We should now be all set. Sorry for any issues on your end. For your trouble we’ll give you the webinar for FREE 😉

  5. Sunday says:

    Many businesses lack the capacity to generate ideas that can help yield money for them. With a post like this, it becomes an eye opener on what has been missed. I shared the tips discussed here.

    They are revealing and very practical.

    However, I would mention that success in any of these financial generating steps begins with creating value and engagement for customers!

    I have shared this comment in kingged.com, where I found this content shared, syndicated, and bookmarked for Internet marketers.

    Sunday – kingged.com contributor


  6. David Hunter says:

    I like #3 (You’ve Already Won). Make your clients feel special!!

  7. Mark says:

    Nice job as usual Dave.

    Concept # one about strategically using counter-season programming, seems like one of those really practical and easy to implement strategies that the service industry in particular, can and should take full advantage of. Thanks for sharing you thoughts!

  8. Princewill says:

    If you don’t make people see reasons to part with their hard earned money, am sorry you are on a long thing…..

    Value is paramount, give’em value and the money flows it is as simple as….

    Nice tips…Thanks for sharing on kingged.com

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