3 Common Habits Of Successful Entrepreneurs

By: Bill Glazer on: September 14th, 2009 3 Comments

As you might imagine, with tens of thousands of GKIC Members and actually working first hand with nearly 200 people in Peak Performers, VIP-Mastermind, Info-MASTERMIND and my personal clients, I see a lot and learn a lot about Entrepreneurs. I was thinking the other day about the traits that the most successful ones have in common and I’ve identified the three most common ones.

HABIT #1: They READ a lot…especially books. In fact, when I first discovered “Planet Dan” way back in 1995 the first thing that I did when I figured out that this Direct Response stuff really works is to become a veracious reader. I first began with the classics like John Caples, Robert Collier, David Ogilvy, Gary Halbert and of course everything Dan Kennedy wrote.

Back then I got into a habit of reading a book a week and I’ve kept up with two a month even though my schedule has become much busier. For example, as I write this I have this stack of books on my desk

  1. Meatball Sundae by Seth Godin
  2. The GO-GIVER by Bob Burg and John David Mann
  3. The True Beleiver by Eric Hoffer
  4. Earl Nightingale’s Greatest Discoveries by Dr. Wayne W. Dyer
  5. Trump Style Negotiation by George Ross
  6. The Patterson Principles of Selling by Jeffrey Gitomer
  7. Ready Fire Aim by Michael Masterson

As you can see, I keep the topics somewhat diverse and many of the books are ones that Members send me. They’re not all about small business marketing and advertising. But I don’t want you to miss the point I’m making here. This is not a habit that is specific to me. It’s a habit that I have identified as common to the Most Successful Entrepreneurs I work with.

HABIT #2: They continue to work on their EDUCATION in live settings. After all, how did we originally learn? We went to school and sat in a classroom. It’s always amazing to me how many people stop working on their education after they get out of school.

It should not surprise you that those Members who attend our live events are much more successful than those who do not. I’m not saying this because I’m trying to promote our events. This is true of every event I have ever attended. It’s because people who continue to go to school, whether it’s school at a live event, webinar, or tele-seminar, work on their continuing education.

And of course the live event is the best continuing education because you not only can learn from the presenter, but also from all of the other smart people in the room. Once again, I hope you don’t take this a self serving, but I know of millions and millions and millions of dollars that have been made by the networking that goes on at live events.

HABIT #3: They create SMART GOALS for themselves and write them down for everyone to see. What are smart goals? This is a term that I learned from my own Management Mentor, Vince Zirpoli.
S-M-A-R-T is an acronym for:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time Bound

There is no question that by creating smart goals and writing them down for others to see, you have a much better chance of achieving them. I’m always amazed at how few people actually do this every year and then update them throughout the year.

On the other hand, the successful Entrepreneur almost always does this. It’s important to point out that just writing them down seldom leads to getting them accomplished. Accountability is what gets them accomplished. That’s why you need others to see your smart goals.

I learned this first when I was operating my own Menswear stores. I actually posted our yearly goals and promotions for everyone in the company to see. It wasn’t as much for them as it was for me. Because they saw them, I knew as the leader I had to set a good example and get them done.

Okay, now that you’ve seen what I have identified as “The Three Common Habits of Successful Entrepreneurs” I have two questions for you. You probably guessed the first one, which is:

How many of these three habits are you currently accomplishing?

But the second question will require just a little bit of thought and I’m going to leave you with it:

If you’re currently not accomplishing all (or any) of these three habits, what do you think would happen to you and your business if you did? (Think about it!)


Bill Glazer is one of the most celebrated Marketing Gurus in the world. Bill and his "Outside The Box" Advertising Strategies have often been featured in the most prestigious Marketing Magazines in the world. Bill is the author of the best selling book, "Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get".

3 Responses

  1. Brian Horn says:

    Another awesome post Bill! Habit #3 definitely spoke to me.

  2. Rob Anspach says:

    Habit # 4 BE PASSIONATE! Love what you do! Dont be afraid to share your insights about what you do with others. People love being around others that are passionate… and people are willing to shell out more money to buy from passionate people.

  3. Your first question towards the end of this post brings to mind perhaps the most important habit of all: TAKING ACTION!

    And this reminds me how much I love Zig Ziglar’s quote about how he is a firm believer in education, but is not necessarily a huge fan of schooling!

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