Recently, I went to a sports meeting at the high school my fiancées son attends.
I was impressed with the dedication the coaches, who get paid very little, and the parent volunteers have.
As expected, the majority of the meeting focused around raising money and asking for money for various things. If you’ve been to these things, you know that my wallet was coming out of my pocket more than once.
Then one of the coaches started talking about fundraising. He mentioned that last year the boys went door to door selling pine straw.
And then he said something I still can’t believe…
He said, “But we don’t want to turn our young men into salespeople.”
What? Huh? Come again?
He repeated that statement twice more and went on to explain the new and improved fundraising plan.
Basically it boiled down to having the boys send out a canned email to everyone they know begging them for money.
I guess I shouldn’t be so shocked. This seems to be the latest trend for getting money these days. Just start a crowd-funding campaign and ask people to give you money for whatever it is you want to do.
Want to make a $10,000 music video? Ask people to give you money. (Yes, this has really been done.)
Need some new computers for your business? Do a crowd-funding campaign.
Want money for your kids to play sports…do art…be a cheerleader…do music…and so on? Send an email to friends and family and beg them to give you some money.
Yes, begging for money may turn out to be a more efficient way to raise money a time or two. And sure sometimes crowd-funding is a good idea. But it’s not the solution to learning how to earn your keep.
Frankly, it bothers me that selling was positioned as something “we don’t want our kids to grow up to do” and somehow teaching our kids to “beg for money” was positioned as a better option.
Selling is not a dirty profession. It is one of the most honorable professions on the planet. It is the driver of the economy.
The saying “nothing happens until somebody sells something” is true.
And if you don’t know how to sell or are relying on crowd-funding or sending out straight pitch emails or other such tactics, you are doomed to fail. Because while people might originally support this type of request, it gets old. Fast.
Not to mention the fact that it isn’t a sustainable business plan. Think about it. Would a bank give you money if you just kept showing up and asking for loans? Absolutely not!
The good news is that you don’t have to learn 47 closing techniques or how to handle objections or any of the other tactics you’ve been told about selling.
Really, selling can be effortless if you know how to do it. You don’t have to use brute force or make yourself or the person you are selling feel uncomfortable.
Effortless selling can be done by:
- Properly selecting your prospects.
- Making sure your offer is well matched to your prospects.
- Using good marketing to lead up to your presentation in order to prepare your prospect for the sale.
- Using the correct architecture in your sales presentation.
When you do these things, you basically are setting yourself up for the sale. You’ve matched the right offer to the right person at the right time. This means you sometimes won’t even need to close, your prospects and clients are eager to buy.
Every business needs someone who can sell really well. (Tweet this!) So take the time to learn to sell. Even if you hire someone to sell for you, you want to make sure you understand enough about how to sell to make sure your paid salesperson is spending their time selling and not wasting time with prospects who aren’t qualified.
This will build you a healthy, profitable and sustainable business—and you’ll feel good about it because you’ve ethically and legitimately earned your keep and will never be in a position where you have to beg for money again.
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