It is common knowledge that ‘celebrities’ are perceived as superior to the rest of the population.
They are highly regarded when it comes to ambition, opinion, latest fashion trends and even in some cases, knowledge, but the truth is; what REALLY makes them different from everybody else?
Take Cam Newton, the Carolina Panthers’ 27 y/o quarterback. He was ranked the number 1 NFL player for 2016- therefore a celebrity in his PARTICULAR FIELD.
‘Relativity’-speaking, Einstein was and STILL IS a celebrity in the field of science. More specifically theoretical physics.
What I’m getting at here is this- these people are ‘celebrities’ because they’re that damn good at something.
They specialize in a certain industry. Cam Newton is insanely good at football, and Einstein was/is a science genius. Swap roles, and their celebrity statuses would probably relinquish somewhat. My point is, they didn’t have to undergo a complete metamorphosis to become a completely different person- they became really skilled at something and that’s how people know who they are.
Remember Kenneth Branagh in Harry Potter and the Chamber of Secrets? His role as the narcissistic Gilderoy Lockhart gave us the quote; “celebrity is, as celebrity does”. Although most of what emitted from this egotistical character’s mouth was utter baloney, this quote does actually speak a lot of sense.
Which brings me to my next point…
Can this self-built celebrity status bring success in the realm of business and marketing? Yes, yes it can.
Our founder Dan Kennedy hit the nail on the head with his ‘8th Wealth Magnet’.
In No B.S. Wealth Attraction in the New Economy, he talks about how we already live submerged in a celebrity-obsessed culture and fame-driven marketplace… no matter what YOUR market and audience may be, it is almost certainly taken in by ‘celebrity’- as a concept AND the people it includes.
So by default, becoming a celebrity within your own business/industry is the key to making the big bucks, right?
Become a shepherd, and charge your sheep to follow you.
I’m not talking about becoming someone akin to the Kardashians, or someone who appears on Oprah. I’m talking about becoming a ‘local’ celebrity to your clientele, which (given how quickly and eagerly everybody laps up the whole ‘celebrity’ thing) will vastly improve your referral rates, sales and customer relationships.
How does one go about beginning this process?
Your ‘brand’ is what makes you famous, and should position you as the expert in your field. Make yourself the epicentre of your advertising… you don’t have to do this forever, but it would be prudent to begin with. Also at this point I urge you to sit back with a fresh page in your Moleskine and a new ballpoint, then make some swift notes about WHO you are and what you’re good at.
Once that’s been jotted down, start to expand on your notes and think about what makes you stand out from the competition.
Did you go for broke and hit the jackpot? Are you completely self-taught and resurrected after a disastrous failing? Did you spend time and capital investing in a risky idea, only for it to be the making of you?
People like to hear the ‘raw’, exposure story. People gossip right? And what’s more, they gossip about celebrities. If you go in with your story about how bankruptcy almost killed you until you jumped aboard the marketing ship and HEY PRESTO here you are today, they are more likely to buy into you AND your business.
Why? Because they might be able to relate. People want to hear about people.
Next, what makes you unique in the minds of your audience? How will they remember you, as opposed to every other Tom, Dick or Harry?
What’s something super-cool about you that isn’t necessarily an everyday fact? Did you visit Thailand and get blessed by a monk? Did you ‘find yourself’ on a journey of self-discovery through the Amazon? Did you get bitten by a shark during that fatal family holiday of ‘88? Did you meet somebody inspirational during college? Did you achieve at university? Did you lack any sort of prospect until reading a marketing book turned your life around?
I could go on forever.
Remember- making yourself a celebrity to your customers automatically sparks their interest.
Which is why it’s also a good idea to use other celebrities as part of your marketing strategies…
33% of U.S adults believe celebrities can make a positive difference to whatever it is they’re promoting.
According to a ‘Social Media Week’ study, one celebrity endorsement can spark an instant 4% increase in sales figures.
See what I mean?
Consider these other stats from the study- “In 1984, Nike launched what later became the most successful athlete endorsement campaign in history; the Nike Jordan shoe brand. In 2009, statistics showed that Jordan continued to boost Nike’s bottom line with the Jordan Brand taking 75% of the basketball shoe market, and a 10.8% share of the overall shoe market in the United States”.
If a celebrity is associated with it, it MUST be worth investing in. Harness the power of celebrity endorsements to make your business completely desirable.
Or you could BE the celebrity. That, readers, is the bottom line.
At GKIC, we do love a bit of celebrity profiling. In a previous post I spoke about our headlining speaker at SuperConference, Steve Spurrier. He’ll be taking to the stage with other business celebrities to give you their ‘raw’ exposure, and just what makes their businesses grow.
If you want premium access to the hot trends (and by these I mean super-successful spark-provoking growth hacks) that work for business ROCKSTARS right now, then make sure you grab your ticket… there are just 9 days to go!
Register here <<<