In a minute I’ll talk about an experience I’m sure you can relate to. But before I do that I want to make sure you don’t miss the live webinar I have today with Frank Kern where he’ll reveal his system for Mass Conversion. All the details are below, but click here now to get all the details for this event. Onto my story…
Recently, a friend told me about a scene he’d witnessed.
He was in a restaurant when a man slammed his drink down, began cursing and more or less started to freak out.
From what my friend could tell, the reason behind it was that the guy was so certain he was going to close a deal, he purchased a new car.
The deal apparently fell through and now sitting with a new car payment and not sure how he was going to pay for it, he went a little berserk.
I could sympathize with him.
I remember having bills that I didn’t know how I was going to pay.
I also remember days where I was so excited about a prospective event, I was sure I was going to book that I already had the money spent—at least mentally—before the deal was done and on the books.
Can you relate?
Kind of like in the movie Christmas Vacation where Chevy Chase goes into a tirade after instead of receiving the big bonus he was counting on, he receives a gift for the jelly of the month club, it’s not uncommon to feel a big letdown and a lot of disappointment when something potentially big like that falls through.
Unfortunately, the problem with too many businesses and entrepreneurs is that they are great at marketing, but NOT at closing the sale.
Which means they get prospects on the hook and can feel the excitement of reeling them in, but in the end, they lose them and are unable to get them to take action. This means A LOT of money is being left on the table.
Not only that, many will blame the marketing; saying it doesn’t work.
In fact, they may try a string of different marketing techniques and repeat the cycle over and over again.
Instead of using this shotgun approach to their marketing, what is really required to dramatically increase sales and maximize the return on your marketing dollars,is to know how to close more sales.
So how do you do that?
1) Remember the cardinal rule of selling. I find it common for people to switch into high sales gear when they think someone is interested in their product or service—spouting facts and figures or listing their credentials and so forth. The big thing to remember is that “People love to buy, but they hate to be sold.” So the real key is to use sales and persuasion techniques that allow people to buy—rather than to be sold.
2) Prove it. What are others saying about you? And how easy is it for people to find what is being said? Whether I’m planning a trip or looking at trying a new restaurant or considering using a new service professional, I want to know what type of experience others have had.
What about you?
The businesses who make it easy for me to find the social proof I’m looking for by including reviews by customers right on their website or in their sales materials are more likely to make the cut when I’m making my list for consideration.
3) It’s about them, not you. No one cares about your credentials. No one cares about all the reasons why you think they should buy. I love food and let me tell you I don’t care if the most famous chef on the planet cooks a meal for me himself—all I really care about is the experience I have and whether I like the food served. The truth is what people really want to know is what you can do for them. So make it about them, not you.
4) Do something to make them thank YOU. Yes, you want to show appreciation to your customers for their purchases. (Tweet this!) But ideally what you want to do is to make your customer so happy with the results or experience they receive from you that they are profusely thanking YOU.
If you want to get more out of your marketing dollars and are tired of feeling the excitement of a potential big sale only to have it end in disappointment, then you’ve got to get good at selling. Using the techniques I’ve shown you here will get you started on the right path.
P.S.– Get “The 10 Rules to Transforming Your Small Business into an Infinitely More Powerful Direct Response Marketing Business” for FREE. Click here to claim your customer-getting, sales-boosting tactics.