This week we lost Lester Wunderman, known as the father of direct marketing. He was 98. A college drop-out with no formal training in advertising, he got into the mail-order business when he and his brother, Irving, proposed that the two of them work for one salary split between them. He became the advertising executive who pioneered the modern techniques of “direct marketing,” a term he coined, first using it in a 1961 speech to[…]
READ MOREOde to Lester Wunderman, father of direct marketing
79% of marketers are failing with their lead generation. Are you one of them?
I have a hard time understanding why business owners spend so much money on something that doesn’t really work… When there is an alternative that works right in front of their eyes. For example, I just read that more than half of marketers report allocating half or more of their budget to generating leads, yet 80% say their lead generation efforts are only slightly effective. Even more baffling is that all this money is[…]
READ MOREWhat Your Personal “Operating System” Says About You…
Read on to discover the best-known human operating system (assembled over 41+ years) for time management, autonomy, and wealth attraction… A computer operating system is the most important software that runs on your computer. It manages your computer’s memory and processes, as well as all of its software and hardware. And it doesn’t matter if you have a Mac, PC, Tablet, and Laptop or just about anything ‘SMART’ and ‘I-TECH’… They all need an Operating[…]
READ MOREHow To Cut The Fat And Waste From Your Advertising And Hold Every Dollar You Spend Accountable So You Can Get Reliable And Predictable Results
As an entrepreneur or small business owner, to thrive in this uncertain economy you need to keep your marketing interesting. You need to be looking for ways to boost your response. And you need to create better relationship with your clients, customers and patients. That’s why I want to share two powerful tips to grow your business FAST! How fast? That’s completely up to you. Pro Tip 1 – A Winning Parasite Relationship For Multiplying[…]
READ MOREDiscover Dan Kennedy’s Secrets For Identifying Opportunities For Increasing Productivity, Boosting Sales, And Rapid Business Growth
This week’s blog was written to help you to increase your productivity, boost your sales and maximize your business growth. You see, when you pull back the curtains, almost all businesses are the same in that somebody has to generate a lead or a prospect. The prospect somehow has to get into a sales event. Somebody has to try and sell them something, and if they buy it, they’ve got to be developed and if[…]
READ MOREYour Rapid Results Info-Marketing: Business Building Blueprints
If you own a business you may have wondered whatever happened to the freedom, money, success, and prosperity you always desired — which is why you got in business in the first place… …But instead it turned out being a 60-80 hour non-stop grind where you’re working all the time and always stressed out about where the next customer, client or patient is going to come from. Barely being able to pay for basic expenses,[…]
READ MOREDiscover 43 Advertising Tactics You Can “Legally Steal” To Easily Create Powerful Sales Messages That’ll Make Your Prospects Buy Now
In a recent email we sent called: The Tale of Two Coaches there was a marketing lesson embedded in the copy. Did you spot it? In case you missed out here’s the opening… “One beautiful summer afternoon in Cleveland, Ohio, 27 years ago, two men attended a seminar looking to build their coaching businesses… They were very much alike, these two men. Both wanted to make a difference in the coaching industry, both were friendly[…]
READ MOREThe Selling Secrets Your Competitors Will NEVER Know And Won’t Discover In Today’s Out-Dated Sales Books
Important message from Dan Kennedy: “While most sales professionals are knocking on doors and cold calling, I have prospects pay me up to $19,000 to come to ME for consulting days in my home office in Cleveland, Ohio.” In this week’s blog we’re going to show you how to sell at substantially, even SHOCKINGLY higher prices than your competitors…yet immunizing your customers, clients, and patients against sticker shock. This is a powerful strategy for price[…]
READ MOREYou Could Earn $100,000 To $1,000,000 A Year As A Coach Or Consultant
Being able to help someone achieve something spectacular… now that’s a feeling. It’s a catching feeling too. Influencing people spreads like wildfire. And in this article, it explains why the ‘coaching’ phenomenon is rippling through the workplace at an unstoppable rate. Have you ever considered becoming a coach? What about a consultant? Think about it. The best athletes in the world have a coach to help boost their performance… for example: • Floyd Mayweather –[…]
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