SEO 101: Title Tags

By: Brian Horn on: April 21st, 2010 8 Comments

For the next few weeks, I’ll be covering some basic SEO tips every Wednesday.  For those that have been around the SEO game for any period of time, these will be fairly obvi.  :)

Today, I’m starting with “title tags”.

One of the most effective traffic generation technique is to include one of your main keywords in the page title tags. If you have a website with several pages, this should be done for all the pages of you website. Including the main keywords in your title is known to be one of the best traffic techniques which help in improving website ranking by search engines.

The title tag will be shown at the top of the page when the page is displayed in a browser, while the content in the description  tags, located within the header tags, is not visible to visitors when they view your web pages. This however does not imply that the content located in the meta tags is less important. It is just as important if not more important than the title tag content. Search engines are known to look for any relevant content in both the title, and the meta tags.

In addition, the actual text you use in the title tag is one of the most important factors in generating traffic as this influences how a search engine may decide to rank your web page. All major web crawlers use either the text of your title tag and / or the meta tag as the main description for page and website listings.

When search engines crawl any websites, they will pick up the title and then the content of the pages to which the title refers. It is therefore of critical importance that each page of your website is optimized for search engines. This means that not only should your web titles be keyword rich, but they should be relevant to the content of you pages as well. For example, if the title of you web pages is “Chicago Chiropractor” the content of that page should be mainly about “Chicago Chiropractor” and not something else.

This can be done easily by making sure that there is sufficient reference to the page title keyword in the content of the web pages. It is generally accepted that the keyword density in the page content should be about two to three percent – up to a maximum of five percent to the text of the web pages. Anything above this can be seen as spamming by search engines and may result in an unfavorable ranking by the search engines. Doing in this way will help to improve your website ranking and also increase traffic to it.

It is important to capture all the keywords and phrases you need for each product, service or information page. The best way to determine the most relevant keywords, is to perform a keyword research by using any of the tools available in the internet. The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques.

One of the most common mistakes found in some websites is to place the name of their business name at the top of each page. This is counter-productive in traffic generation, because surfers do not type in the name of businesses when they search for products and / or services. Most of them do not even bother to know the name of your business until after they have looked at your site and decided it is worth book marking.

To be ranked higher by the search engines, and generate traffic to your site, you need to place your keywords at the top of your web pages – in the title line, between the meta tags, and everywhere else in the body of your web pages. Doing it any differently will definitely be a waste of valuable time, money and space on your website.


Brian Horn, of HornDog Search Marketing, is recognized by many as the "Glazer-Kennedy Secret Weapon", because of his role in helping not only Dan Kennedy and Bill Glazer with search engine optimization and social media, but also many of the top Information Marketers in the world. Brian shares SEO tips for small businesses over at at his blog,

8 Responses

  1. Brian,

    How eye-opening! what software do you recommend to keep on top of this? or do you do it manually?

    (of course, blog readers, realize that Brian can get you on page one of google for $97 a month. see his link above near his mugshot to find out more :) )

  2. Rob Anspach says:

    Pure gold! When you listen to Brians SEO advice and take action… You too can be on page 1 of google and that’s worth pure gold to any entrepreneur.

  3. Charles Ra says:

    the actual text you use in the title tag is one of the most important factors in generating traffic as this influences how a search engine may decide to rank your web page
    you need to place your keywords at the top of your web pages – in the title line, between the meta tags, and everywhere else in the body of your web pages
    Brian, we are here to practice the basics, every single day, and to master the basics. sthg that other people wont do.
    this is what is going to make us position on page 1 of google
    thank you Brian

  4. One of the advantages of WordPress is that you don’t have to worry about formalities: WordPress will create all the necessary tags in the right places for you and will do a great job. Yes, you need to know how to take and use advantages of WordPress. That’s not a problem for me. All of my websites are WordPress based, specifically ‘Thesis’ theme, which is a brilliant creation of it’s own, that is 100% SEO optimized, if you use it the right way. Nevertheless a thought is bugging me: I do not use any other templates except WordPress. Am I missing something? I think I am not missing anything because ‘Thesis’ is highly customizable and Google loves WordPress. Let’s see if other people share my doubts.

  5. It never hurts to review the basics, no matter how “obvi”. Besides, starting from the ground up is the best way for newbies to learn.

  6. Ahhh.. The old “Business Name At The Top Of Your Page” mistake.

    Reminds me of my days working for a yellow pages publisher…

  7. Title tag optimization is the first thing you learn in SEO but still 95% of my clients still just have “Home” in their title tags or their company name on all tags. For most companies, the basics make a dramatic difference.

  8. Thank you – browsed through your posts and find it a great resource site.
    Regarding title SEO, and as your blog is running on WordPress and is using the All in one SEO pack, I would like to recommend that plugin for users who use WordPress. With that plugin, you can have different titles shown on Google () and on your blog (), which is sometimes favourable to having the same title.

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