Leaving Comments Can Make You Famous and Get You More Business

By: Brian Horn on: January 13th, 2010 136 Comments

I know that many of you readers come here, read what you want, make use of the information you want and go about your day without ever leaving a comment.

One of the main benefits of a blog is the ability to start a conversation directly with me, Dan, Bill, Mara, Russell Brunson, Jim Palmer, Mike Capuzzi, Robert Skrob…or any of the other authors…and even the other readers.

So, if you have been a silent reader of this blog and want to know the benefits of leaving comments, let me give you some tips on why you should be doing it.

1. You’re Alerting The Author (and Dan & Bill) to Who You Are.

If you regularly leave comments on this blog, we will start to recognize your name. Don’t forget the  hundreds of small business owners and entrepreneurs who read it daily. They will start to recognize you also.

If you leave some really interesting comments, we may even ask you to “guest blog” some day.

2. You’re Helping to Build a Community.

This community is built around us small business owners and our views. Leaving comments is a way of showing that you care and want to share your opinion with others, including Dan and Bill. The comments can be a suggestion, feedback, appreciation or even constructive criticism. Just be sure they aren’t self promoting, spammy or abusive.

So, even if you are just stopping by, make that little effort and write a comment, even if it’s just a line.

3. You’re Getting What You Want.

You should leave a comment because that’s how Dan and Bill judge what their followers want. Also this is how you can get your questions answered rapidly.

4. You’re Adding Traffic to Your Site.

When you leave a comment, your name will link to your website. People click your link to see what other interesting stuff you have on your website. Obvious but true. You might get some business out of it.

5. You’re Connecting with other Entrepreneurs and Potential Clients That Also Read This Blog.

It’s well known that Dan and Bill are the nation’s most recognized experts on small business marketing. Doesn’t it make sense that someone looking for a service or product like yours may subscribe also?

A potential client could be searching for information on a particular subject in Google can easily stumble on one of these blog posts. Then they will see your insightful comments, determine you are an expert and give you a call.

I actually had one client find me through a blog comment (yes…a comment I made…not from being the author). I ended up billing this client more than $100,000 over the next year. The people who read the same blog post as I did, but didn’t leave a comment that day, didn’t get that business.

Blogging is not only about the author saying his/her piece, it is also about going out and joining the conversation where it is happening. It’s about reaching out to people and exposing yourself to new ideas.

There is no greater way to brand yourself as an expert than to leave insightful and regular comments on a blog like this one…you may even get some new business out of it.

So, let’s start today…everyone leave a comment and introduce yourself to me, Dan, Bill and to all the other blog readers and authors.


Brian Horn, of HornDog Search Marketing, is recognized by many as the "Glazer-Kennedy Secret Weapon", because of his role in helping not only Dan Kennedy and Bill Glazer with search engine optimization and social media, but also many of the top Information Marketers in the world. Brian shares SEO tips for small businesses over at at his blog, BeOnPage1Blog.com.

136 Responses

  1. Great article. You are probably right, a comment read by the right person could be just the boost you need to your business. Thanks

  2. Hello Dan and Bill, been a HUGE fan for many years, I am ‘the epoxy floor guy’ I have had such a great time networking at all the events and look forward to many more.

  3. John Danbury says:

    This is the first time I have left a comment on this site and it is because I have just read the post and wondered why I have not done so before. I am a UK GKIC member and have used some of Dan & Bills fantastic knowledge and ideas in my business as a full time Magician and have been lucky enough to work all over the world and entertain people from all walks of life as well as Royalty check that out at http://www.johndanbury.com but due to my success with this I started giving others advice and passing on what I had been learning as well as introducing many to planet Dan. After helping make a few others create successful businesses I was prompted to set up a small marketing consultancy here and have been in the launch faze for about 8 weeks now with all comming together. I have just created a great FREE REPORT called “the top ten most expensive marketing mistakes businesses make and how to avoid them” which can be downloaded by leaving your details at http://www.extraordinarymarketing.com

    I want to thanks both Dan and Bill for all the inspiration they have given me over the last couple of years and the courage to take action and help myself and others create a great future.

  4. Hi Brian, Dan and Bill. The point about being found serendipitously is well made. The more useful and interesting content you pepper around the internet that leads people to you the more likely people are to find you.

    We specialize in helping people make the most of the electronic information out there by creating their own search engines, or as Dan called it in a recent newsletter a “searchable electronic thingy”, but the content has to be there for people to find.


  5. Zehavit Goldi Toov says:


    This post helped me understand,
    how to communicate with people,
    have them do something for us
    and still feel good abut it :)

    Thank you


  6. Brian Horn says:

    Maggie, Troy, John and John,

    Thanks for the comments and glad to meet you on here. Love your businesses John Danbury…very cool stuff.

  7. With about 25,000 GKIC members and nearly 3,000 Facebook fans, I’m amazed how few actually get involved by even as simple an act as commenting on a blog post here.

    I urge everyone in my local GKIC Chicago and Northwest Suburbs chapter to regularly read and comment on this blog, and two of my chapter members are listed among the Top 4 Commentators.

    That makes me pleased — but it means that the other 60 or so who regularly attend our monthly meetings just keep ignoring my advice.

    As Dan always says, “95% of the people are wrong about everything.”

    Let’s see how many comments you provoke with this direct plea, Brian.

  8. Oops! That comment of mine just pushed one of my chapter members out of the Top 4 and into the #5 spot.

    But not for long, I predict…

  9. Brian Horn says:

    let’s hope so Steve!

    For those who are new here, Steve is one of the regular commentators on the blog and on Facebook…and I instantly recognized him at the InfoSUMMIT.

    Cant tell you how important it is…

  10. Charles says:

    1. You’re Alerting The Author (and Dan & Bill) to Who You Are.
    2. You’re Helping to Build a Community.
    4. You’re Adding Traffic to Your Site.
    5. You’re Connecting with other Entrepreneurs and Potential Clients That Also Read This Blog
    great tips Brian.

    hey Steve, no worries about the position
    just learning a lot here on the blog.
    see you at the chapter meeting

  11. Brian Horn says:

    Good to see you on here again Charles!

    This really is a KEY way to get your name known in this community. :)

  12. Colleen Chapman says:

    Thanks for all of the great tips Brian and Co.! They are really helpful for those of us just starting out!

  13. Great advice Brian! Commenting on blogs should be part of any solid social media marketing plan. It’s also rewarding as a blogger to get feedback from visitors.

  14. Guilty as charged! I read this blog daily but never comment. Didn’t think I had anything meaningful to say.

    The points you made, Brian, are right on target! Thanks for affirming what I have been thinking for some time now!

    CommentSniper.com by Duncan Carver is a great way to track the release of articles and submit meaningful comments for communities you follow. I just stumble upon it earlier this week.

    Ralph P.
    Proverbs 9:9

  15. Joni Golden says:

    Thanks to Cheryl Heppard for steering me this way – what an interesting post! I think this is part of the gentle reminder that social media is more than just broadcasting. Unless we interact with one another, our on-line network will never grow or become as robust as it should be.

  16. Rob Anspach says:

    No Way!
    If I had known that my comments would be read by Dan or Bill or any of the other super intelligent GKIC members I might not have posted…oh what have I done.
    And, had I known that my comments would generate traffic to my website or help build a community… darn it… I feel totally violated.

    Keep up the good work!!!

  17. Thanks for all the helpful advice over the years. I am an aspiring 37 year old Indie Musician, who has finally come to terms with the fact that it is what I was meant to do. I have recently decided to go all in and I will be releasing my first CD in the very near future.

    Also, I am still waiting for a reply to a question I’ve submitted to you guys via email awhile back so maybe I’ll ask it here.

    I just wanted to know if you guys thought your methods would be applicable to indie music promotion?

    Being a musician these days is pretty much the same as running a small business so I think I know your answer. I just wanted to hear it from you guys and then maybe have it expanded on.

    Thanks for your help!

    OH! And if you want to sample the product, swing by my site (above) or my Facebook Fanpage http://www.facebook.com/CoreyKoehlerMusic

  18. Joy Johnson says:

    Love you guys! Dan, I use your “1-4-15-40-40” rule all the time!

  19. It’s great to be part of that 5% that gets it and does it right. GO GKIC Chicago and Northwest Suburbs chapter!

  20. sheeessshhh. Just when I go and get myself back near the top of the Top Commentors list, you guys pull some contest out of your magicians cap.

  21. Scott, like dropping it by the pin and having it roll back 20 feet, eh?

  22. You’re right Rob. Dan & Bill have been stalking us.

  23. Great stuff as always Brian!

  24. Brian Horn says:


    Getting some great comments today from our regular crew and a LOT of newbies also.

    …big props to the Chicago crew! Never put it together that all you guys were from Chi-Town.

  25. What a great post! I think you single-handedly just increased the number of comments on blogs worldwide. I never stopped to think about the reasons you listed – from the self-serving ones to just being supportive and polite. Thanks for the good info, Brian.

  26. Linda says:

    Leaving comments also gets you wonderful backlink juice for search engine optimization. Sure, it can make you famous and get you more business, but it can also help people see you as an expert in your field.

    Good advice all around. Nice to meet you!


  27. Mark Bowden says:

    Hi Guys

    Awesome post as always, many thanks to Dan for the Philadelphia CD, this has led to 3 new clients in the last 3 days.

    There is money out there, just listen to these guys and go take action.

    All the Best for the New Year.

  28. I just cracked open Dan’s NO B.S. Time Management for Entrepreneurs book today as a recommendation and instantly knew that I had to seek out more! I added you on facebook and took you up on the Outstanding 2 month Gold Membership incentive. I am very excited to have found this blog and I look forward to the great content that you put out. I will regularly comment and will definitely share any insight that I feel would be helpful to the rest of the community. I feel fortunate to have found you guys! Thanks!

  29. Jeff Fanto says:

    What a concept – we might be able to teach others and learn from others through the mere posting of comments. An idea or question that might seem “stupid” to you might just generate some responses and answers. Besides, I worked for a guy once who said there’s no such thing as a stupid question – until you screw up because you didn’t ask it! Good stuff Brian. Thanks to Jim Palmer for passing the post along. Have a great day all.


  30. This was great, but there’s one huge benefit you forgot to mention: The more active you are on interactive sites like this one, the higher you will rise in Search!

  31. Hey Brian,
    Great information (like I would ever find bad info here) on responding to blogs. My take on this may be a bit different. I own a Play N Trade Video Games franchise and seeing as how I am a brick and mortar business without any internet commerce yet, it seems that the benefit to someone in my situation would be Brand Awareness, which not only benefits me but all of the other 250 franchisees in the USA, Canada and Puerto Rico. I can’t wait until our corporate office updates our blog to be able to receive comments, until then we use our Facebook (Play N Trade Video Games) as sort of a blog, we at least can have feedback and respond to our fans.

    I have read may of Dan’s books and I’m trying to come up with more marketing ideas that will get a favorable response not only from the public but from our corporate office as well. Being in the video game industry they are pretty forward/out of the box thinkers so that shouldn’t be too hard…just gotta do it.


  32. I had the pleasure of meeting Dan many years ago here in California. I think it was the old Invention Convention or some such event. I’ve used his materials extensively over the years, for promo pieces for my former own event business, the Senior Expo, as well as for clients. This stuff really works. I’m glad to see he is revising the Magnetic Marketing for the next decade. The old one I have is from the 1996 or thereabouts. When will it be finished? Anyone know? In the meantime, keep that GKIC stuff coming, it works! And thanks.

  33. Danilo Dusoswa says:

    Hi, my name is Danilo Dusoswa, I’m a GKIC member in Ireland. I have to say that before GKIC I was really didn’t know good marketing if it kicked me in the head, I’ve learned so much from Dan and Bill as well as the other experts that are regularly featured in GKIC.

    Truthfully, I look forward to receiving the GKIC materials every month and begin to panic if it’s not in my mail box. Guess that’s what you guys mean by fear of disconnect and building an iron cage around your clients :)

  34. Ben says:

    Good information about becoming and influence as well as cultivation great interpersonal skills.

  35. Brian,

    Commenting on blogs of the people you want to connect with is a great, non-threatening way to connect and let them get to know you.

    It’s like a trade show in a sense. buyers and sellers are all there, commingling… and when you have a good conversation with people and give helpful advice to both the poster and to the other commentators on a blog, you invite interaction and people reaching out to you.

    I myself have received several new business opportunities from relationships that originally started as on blog or on twitter open interactions….

    My only question is, does The Dan himself read the blog?

    I’d bet more on Bill then on Dan on this one… but surprise me! :) and Brian,- Your advice has been extremely eye-opening to me… Thank you!

    The Revenue Rabbi

  36. Brian Horn says:

    Even more great comments!

    David, Danilo, Ben

    Glad you enjoyed it.

    Linda & Rosanna,

    Yes, back links are a great reason too…just have to make sure that that the blog doesn’t have “no-follow” set for links in comments.


    Congratulations on the 3 new client.


    Welcome to the group! I think your gonna like it here.. :)


    Good to hear from you again! If I had a Rabbi…it’d be you! :)

  37. Great to see you in the lobby at check-in for the OUTRAGEOUS Academy & Workshop a few hours ago, Brian.

    And yes, GKIC Chicago & Northwest Suburbs is the Greatest Chapter In The World!!

  38. p.s. Congratulations on generating the most comments in the short history of this blog with your post, Brian!

  39. Jim Ferrell says:

    I have been a student of Dan Kennedy for over 20 years, and Bill Glazer since he joined Dan. They are awesome! Looking forward to them this weekend in my hometown of Orlando.

  40. Thanks for this post as a kick in the pants. I need to participate more by commenting on blogs. You made so many great points that I finally stopped lurking and made the time to post a comment.

    I met Dan and Bill at the No BS Marketing event in LA back in 2006. I’ve been a big fan of their work ever since.

  41. Fiona says:

    Hello, I was always nervous of leaving a message on peoples blogs thinking it was not really my place but you have made it so much easier and made me realise that I need to communicate with people more……THANK YOU

  42. Jan LeBrocq says:

    Being a member of GKIC for years and learning another way of thinking about business and marketing has lead to my new online business. I am in the DIY Wedding Invitation business and paulineelizabethdesign.com is a site where you can download and print your own invitations instantly from my site. It is innovative and original and unique – my floral designs aren’t bad either. It was the wisdom of the GK marketing concept, the no B.S. approach and the “don’t do what everyone else does” mindset that made it happen. Thank you! Now if I could just figure out a way to make paulineelizabethdesign.com a membership/continuity site……any ideas??

  43. Thanks for the encouragement about leaving comments on THIS blog, Brian. I’ve been leaving comments on other blogs and will start doing that here, too. Another strategy that creates goodwill with the author – and gives visibility to all who comment – is to then promote the blog post on Facebook and Twitter. For example, I just posted this on Twitter (I have 8800+ followers) and Facebook (2150 friends) so many of them will check out your post here as a result:
    Why you should make comments on blogs – great post by @brianhorn http://ow.ly/WXDo

  44. Jim Spaulding says:

    Although I have been following Dan Kennedy and Bill Glazer for several years I am a relatively new GKIC Gold Member. My name is Jim Spaulding and I own Cardiac Care & Safety, Inc. a safety training company. My biggest issue these days is turning my brain off long enough to get a good nights rest. I’m convinced that in the next 12 months, by implementing the principles and strategies I am learning here, I will take one of my programs from scratch to $50-70k a month residually. I am almost as excited about the journey I am going to take to get there as I am about reaching the destination…….almost.

  45. Jan — Partner with other wedding service providers and start a “Wedding Planning Insider’s Circle.” Also, make sure to keep following your list as they go through life — wedding now, then honeymoon, buying first home, having kids, etc. — and keep providing them reviews and access to the services they will need all along the way. Once they know, like and trust you they will respond to your ongoing recommendations.

    Just one possible idea — digging into all the GKIC stuff and attending their events will give you many more. Good luck!

  46. Jan LeBrocq says:

    Thanks Steve! I hadn’t considered following them (bride & groom) through life – interesting….very intersting….I have an instant list for future products!! Brilliant!! I just came up with like a half a dozen products/information products to market to them!! WOW. It’s amazing to me how one small idea/comment/thought can transform a business…perhaps someones life….Thanks again, Jan

  47. Thanks for the encouragement. I have been busy inhaling GKIC materials for about 6 months now. I’ve had a few phenomenal successes, but I’m still plugging and waiting for my “Phenomenon”, which I know is coming in 2010. It’s now all about when to do what, not what to do. And I do try to slap myself when I think “but my business is different”, because I get that. But putting continuation programs that involve cash for retail is challenging (i.e., not just loyalty program – we do use that successfully) – would love to see that addressed.

  48. Mat Herold says:

    Interesting I didn’t know leaving comments could be so powerful. I rarely click on someone’s name to see what they are all about though (website, etc) but I can see how that may happen. Is posting an website address in the comments section spam? I know for example Tim Ferris does not allow that on his blog. Thanks.

  49. Brian Horn says:


    Its different in each blog…we usually don’t allow links in the comment section, but I allowed it in this one since I asked people to introduce themselves.

  50. Lee Little says:

    OK Brian, you got me.
    I often don’t take the time to comment because the post really doesn’t require (or ask for) one.
    But I am getting my blog up to speed and commenting is in my strategy so here you go!

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