I know that many of you readers come here, read what you want, make use of the information you want and go about your day without ever leaving a comment.
One of the main benefits of a blog is the ability to start a conversation directly with me, Dan, Bill, Mara, Russell Brunson, Jim Palmer, Mike Capuzzi, Robert Skrob…or any of the other authors…and even the other readers.
So, if you have been a silent reader of this blog and want to know the benefits of leaving comments, let me give you some tips on why you should be doing it.
1. You’re Alerting The Author (and Dan & Bill) to Who You Are.
If you regularly leave comments on this blog, we will start to recognize your name. Don’t forget the hundreds of small business owners and entrepreneurs who read it daily. They will start to recognize you also.
If you leave some really interesting comments, we may even ask you to “guest blog” some day.
2. You’re Helping to Build a Community.
This community is built around us small business owners and our views. Leaving comments is a way of showing that you care and want to share your opinion with others, including Dan and Bill. The comments can be a suggestion, feedback, appreciation or even constructive criticism. Just be sure they aren’t self promoting, spammy or abusive.
So, even if you are just stopping by, make that little effort and write a comment, even if it’s just a line.
3. You’re Getting What You Want.
You should leave a comment because that’s how Dan and Bill judge what their followers want. Also this is how you can get your questions answered rapidly.
4. You’re Adding Traffic to Your Site.
When you leave a comment, your name will link to your website. People click your link to see what other interesting stuff you have on your website. Obvious but true. You might get some business out of it.
5. You’re Connecting with other Entrepreneurs and Potential Clients That Also Read This Blog.
It’s well known that Dan and Bill are the nation’s most recognized experts on small business marketing. Doesn’t it make sense that someone looking for a service or product like yours may subscribe also?
A potential client could be searching for information on a particular subject in Google can easily stumble on one of these blog posts. Then they will see your insightful comments, determine you are an expert and give you a call.
I actually had one client find me through a blog comment (yes…a comment I made…not from being the author). I ended up billing this client more than $100,000 over the next year. The people who read the same blog post as I did, but didn’t leave a comment that day, didn’t get that business.
Blogging is not only about the author saying his/her piece, it is also about going out and joining the conversation where it is happening. It’s about reaching out to people and exposing yourself to new ideas.
There is no greater way to brand yourself as an expert than to leave insightful and regular comments on a blog like this one…you may even get some new business out of it.
So, let’s start today…everyone leave a comment and introduce yourself to me, Dan, Bill and to all the other blog readers and authors.