Leaving Comments Can Make You Famous and Get You More Business

By: Brian Horn on: January 13th, 2010 139 Comments

I know that many of you readers come here, read what you want, make use of the information you want and go about your day without ever leaving a comment.

One of the main benefits of a blog is the ability to start a conversation directly with me, Dan, Bill, Mara, Russell Brunson, Jim Palmer, Mike Capuzzi, Robert Skrob…or any of the other authors…and even the other readers.

So, if you have been a silent reader of this blog and want to know the benefits of leaving comments, let me give you some tips on why you should be doing it.

1. You’re Alerting The Author (and Dan & Bill) to Who You Are.

If you regularly leave comments on this blog, we will start to recognize your name. Don’t forget the  hundreds of small business owners and entrepreneurs who read it daily. They will start to recognize you also.

If you leave some really interesting comments, we may even ask you to “guest blog” some day.

2. You’re Helping to Build a Community.

This community is built around us small business owners and our views. Leaving comments is a way of showing that you care and want to share your opinion with others, including Dan and Bill. The comments can be a suggestion, feedback, appreciation or even constructive criticism. Just be sure they aren’t self promoting, spammy or abusive.

So, even if you are just stopping by, make that little effort and write a comment, even if it’s just a line.

3. You’re Getting What You Want.

You should leave a comment because that’s how Dan and Bill judge what their followers want. Also this is how you can get your questions answered rapidly.

4. You’re Adding Traffic to Your Site.

When you leave a comment, your name will link to your website. People click your link to see what other interesting stuff you have on your website. Obvious but true. You might get some business out of it.

5. You’re Connecting with other Entrepreneurs and Potential Clients That Also Read This Blog.

It’s well known that Dan and Bill are the nation’s most recognized experts on small business marketing. Doesn’t it make sense that someone looking for a service or product like yours may subscribe also?

A potential client could be searching for information on a particular subject in Google can easily stumble on one of these blog posts. Then they will see your insightful comments, determine you are an expert and give you a call.

I actually had one client find me through a blog comment (yes…a comment I made…not from being the author). I ended up billing this client more than $100,000 over the next year. The people who read the same blog post as I did, but didn’t leave a comment that day, didn’t get that business.

Blogging is not only about the author saying his/her piece, it is also about going out and joining the conversation where it is happening. It’s about reaching out to people and exposing yourself to new ideas.

There is no greater way to brand yourself as an expert than to leave insightful and regular comments on a blog like this one…you may even get some new business out of it.

So, let’s start today…everyone leave a comment and introduce yourself to me, Dan, Bill and to all the other blog readers and authors.


Brian Horn, of HornDog Search Marketing, is recognized by many as the "Glazer-Kennedy Secret Weapon", because of his role in helping not only Dan Kennedy and Bill Glazer with search engine optimization and social media, but also many of the top Information Marketers in the world. Brian shares SEO tips for small businesses over at at his blog, BeOnPage1Blog.com.

139 Responses

  1. Sean says:

    Great post. I’ve always been one of those “silent readers” who doesn’t post comments on blogs. Every now and then I would, but really didn’t think about the importance of it until after reading this post.

    So, I’m saying hi and introducing myself. Dan and Bill and crew, I’m Sean. It’s a pleasure to have found your blog and I’m looking forward to reading more of your posts. Thank you for some great content.

  2. This site has really useful information.

  3. Hi Bill, and Dan.

    Discovering how to leave comments can have a huge impact on your website, not only for the immediate traffic but for your search engine position.

    Here’s some suggestions.

    1) Make sure to include keyword anchor text in your name. It’s a great way to build links that have the keywords in them. The one with the greatest number of links wins that search engine position. So use your keyword in your name line.

    2) Strategically choose where you are leaving links. Websites that already have significant traffic will get more notice from the visitors there, as well as the links will be more important to the search engines.

    3) Leaving comments on blogs that are in a field somewhat related will not only get the right traffic, but will be more important to the search engines.

    4) Choose a few .edu sites to leave comments on as these have more value with the search engines.

    5) Move the website URL around a bit. Don’t always point it at the domain, or home page. If you do have a blog post, or category on your blog that’s a good fit for the people on the site you are leaving comments for, then point at that specific page.

    6) Develop a strategy for where you leave comments, what you want to happen from leaving the comments. Think about who you might develop a strategic partnership with. For instance, if you are into internet marketing, find web developers, and other itnernet marketers you don’t directly compete with, but could share visitors or lists. After leaving comments and developing a relationship, consider partnering on an event. A good way would to be interview the other person on your blog, on your podcast, a teleseminar, or write an article that you publish somewhere about that person. And, of course he’ll reciprocate.

    7) Another strategic concept, is WHO would you partner with. For instance I was doing a radio show and discovered that when I interviewed those with the largest lists (some 50,000 or more) the number of people coming to my radio show went off the charts, and even the switchboard sunk under the call load. Of course, I assume that if they have a list of 50,000, that at least a few thousand would show up on my show to listen to him (I asked him to promote it to his list, and I promoted to mine). If a 1,000 showed up, I wanted at least 200 signing up to follow me. And some of my list would also follow him.

    So,develop a strategy about leaving comments, developing relationships, and workign together in both directions. You’ll be surprised at what happens.

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